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Digital Growth Strategist

3 semanas atrás

Curitiba, Paraná, Brasil beBeePerformance Tempo inteiro £45.000 - £60.000
">Role Overview

As a Performance Marketing Manager, you will be responsible for driving significant growth and optimizing our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro.

">Key Responsibilities
  • Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
  • Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
  • Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
  • Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.
Requirements
  • Highly fluent in English, both written and spoken.
  • Direct responsibility for an SEM budget exceeding GBP £3 Million PA.
  • 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts.
  • Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot.
  • Experience with A/B testing, conversion rate optimization, and leveraging testing platforms.
  • Excellent communication and organization skills in a remote setting.
  • Proficiency in Google Workspace suite, particularly Excel or Google Sheets.
  • Experience with project management or workload management systems.
  • Bachelor's Degree in Marketing, Business, or a related field.
What We Offer
  • Fully remote work environment.
  • 15 days paid holiday.
  • Merit reviews.
  • Regular team-building events.
  • Inclusive culture.