
Sports Community Builder
2 semanas atrás
We are seeking a highly skilled and innovative leader to oversee the social media strategy for our global sports portfolio. The ideal candidate will possess a deep understanding of how to drive engagement, build brand personality, and lead high-performing social teams.
The Head of Social Media will define the voice and tone of multiple sports brands, shape strategies for both traditional and emerging platforms, and play a key role in expanding our global reach.
Key Responsibilities- Strategy & Execution
- Design and lead effective organic social media strategies across various platforms (Twitter/X, Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.)
- Build brand-specific social media identities, ensuring each site reflects its unique niche, voice, and personality
- Identify and capitalize on emerging platforms (Telegram, Reddit, WhatsApp) to grow audience engagement
- Leadership & Team Management
- Lead and mentor a growing team of social media managers and specialists
- Foster a culture of creativity, collaboration, and data-informed decision-making
- Implement tools and workflows to optimize social media production and performance
- Performance & Growth
- Define and track KPIs for engagement, referral traffic, community growth, and brand impact
- Leverage analytics to evaluate campaign success and continuously improve performance
- Build vibrant fan communities rooted in authentic sports content and digital storytelling
- Proven success growing social presence for sports brands across international markets
- Deep understanding of how social media drives referral traffic to editorial or content-driven websites
- Established fundamentals on managing remote, multicultural teams across multiple time zones
- Strong editorial judgment and instinct for what sports fans want in 2025
- Familiarity with a variety of social media tools and publishing technologies
- Fluent in English (professional level); additional languages (especially Portuguese or Spanish) are a plus
- Passion for sports and a knack for translating that into digital community-building
- Play a pivotal role in shaping the digital voice of global sports brands
- Work with a fast-paced, international team passionate about sports and media
- Be part of a company investing in innovation, authenticity, and audience-first strategies
- Freedom to test, build, and scale ideas that move the needle
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