Lead Public Relations Strategist

2 semanas atrás

Brasília, Distrito Federal, Brasil Publicity For Good Tempo inteiro

Position Overview

The role of the Senior Media Relations Specialist is pivotal in advancing the objectives of Publicity For Good by empowering our clients to emerge as leaders within their respective industries. Our mission is to establish industry prominence for our clients through consistent media coverage and enhanced market visibility.

Key Responsibilities

  • Client-Centric Focus: Uphold a client-first approach to ensure alignment with long-term strategic goals.
  • Strategic Planning: Formulate and execute comprehensive media strategies tailored to each client.
  • Campaign Management: Oversee media campaigns and maintain an organized campaign tracker.
  • Content Creation: Draft and distribute press releases, media alerts, pitches, and follow-up communications.
  • Media Engagement: Secure and coordinate interviews, identify opportunities, and maintain proactive communication with media outlets.
  • Tracker Updates: Regularly update the media opportunity tracker for assigned clients.
  • Team Leadership: Guide the publicity team in prioritizing efforts and achieving campaign objectives.
  • Industry Analysis: Monitor news and public relations trends, as well as conduct competitor analysis.
  • Relationship Building: Cultivate and sustain productive relationships with clients, journalists, bloggers, and influencers.
  • Client Communication: Maintain daily communication with clients through various platforms.

Expected Outcomes

  • Consistent media coverage for clients aligned with their strategic objectives.
  • Enhanced brand awareness and improved return on investment for clients.
  • Successful acquisition of targeted media opportunities for all clients.
  • Recognition of the value provided by Publicity For Good services.
  • Effortless interview processes for clients leading to desired outcomes.
  • Achievement of 80% or higher completion rate of weekly publicity commitments.
  • Effective communication and awareness across all client accounts.

Qualifications

  • Minimum of 8 years of experience in public relations.
  • Demonstrated leadership capabilities.
  • Client-focused mindset with a commitment to growth and revenue.
  • Strong sense of ownership and accountability.
  • Ability to prioritize tasks and manage time effectively.
  • Exceptional organizational skills and attention to detail.
  • Creative approach to content creation and client engagement.
  • Outstanding writing and editing proficiency.
  • High-level communication skills and responsiveness.
  • Adaptability to challenges and a positive team-oriented attitude.

This job description is not exhaustive and may include additional responsibilities as necessary.

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