Regional Marketing Manager

1 semana atrás

São Paulo, São Paulo, Brasil Revvity Tempo inteiro

This role is a key position in our Southern Europe team, responsible for leading the marketing strategy and activities for Life Sciences and Diagnostics.

Operational Marketing:

  • Execute and coordinate field marketing events, liaising with external vendors to organize event logistics and track costs against budgets.
  • Create CRM campaigns for field events and report event lead metrics.
  • Coordinate country marketing events with Solutions Portfolio managers and the Events team.
  • Develop valuable and compelling content with key opinion leaders, customers, and partners, promoting it in all digital channels and measuring, optimizing, and reporting on performance.
  • Plan and execute social media campaigns, create social media content, advertisements, and respective content landing pages, tracking progress, engagement, and results.
  • Work with marketing operations to execute email marketing campaigns, track, analyze, and report results, increasing and nurturing our contact database in marketing and customer resource management systems.

Strategic Marketing:

  • Lead the marketing strategy, content, and activities in the Southern European region for Life Sciences and Diagnostics.
  • Maximize the activation of brand and name across multiple channels and events to raise awareness and customer engagement through B2B and B2C.
  • Identify trends and insights, optimize spend and performance based on the insights, and evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Brainstorm new and creative growth strategies for our key accounts.
  • Formulate regional market sizing, segmentation, and targeting strategies, rolling up to inform the global approach.
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
  • Oversee regional launch planning, working with the regional operations team to lead generation and funnel creation.
  • Responsible for building the AOP plan for the Latin America region.
  • Ability to travel across Latin America.

Skills and Competences:

  • Master's degree in Marketing. Bachelor's degree in the Life Sciences is a plus.
  • Preferably minimum 6 years of similar experience in a marketing or sales role in B2B or B2C.
  • Global and/or Regional Marketing Experience in the Life Sciences or Diagnostic Field.
  • Fluent in Portuguese and English.
  • Team player driving collaboration with COE members and alignment with internal stakeholders.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Well organized and detail-oriented.
  • Experience in working in a multicultural and diverse team.
  • Strong interpersonal skills and capability to work well within a team and independently.
  • Ability to travel across Latin America.

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