E-mail Performance Optimization Specialist
Há 3 dias
As an E-mail Deliverability Specialist, you will be responsible for ensuring the health of end-to-end mailing activities. You will work with various tools such as SAS CI 360, SparkPost, and 250OK to optimize email delivery for clients.
Key responsibilities include reviewing trends, disseminating key information to customers, and investigating any issues that may affect email deliverability. You will also be responsible for manual system testing, checking and scanning of email content, and providing status updates to customers after each spot check and mitigation.
Additionally, you will execute campaign management and business process audits to determine factors affecting deliverability and reputation. You will participate in business consultation meetings to promote more effective practices and conduct monthly meetings with customers on 'Lessons Learned' from each campaign.
You will also be responsible for creating and delivering reports to demonstrate factors affecting deliverability and reputation. Developing materials to promote the team, including presentation materials and case studies, is also part of your role.
Required Skills and Qualifications- Bachelor's degree, preferably in Business, Computer Science or related field
- 3+ years of relevant experience/knowledge in marketing, customer intelligence, customer acquisition, development and retention practices, campaign planning, execution, segmentation and targeting techniques, email technology, and audience development through email platforms
- Expert level knowledge of audience development through email platforms
- Familiarity with major ESPs, Google Analytics, and email analytics systems
- Previous experience working with big four inbox providers on deliverability, with an appreciation of emerging delivery challenges
- Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, Yahoo FBL
We provide equal opportunity in a zero-discrimination workplace and welcome everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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