Social Media Manager for Luxury Hospitality

4 semanas atrás


São Paulo, São Paulo, Brasil Accor Hotels Tempo inteiro

Job Title: Social Media Manager

We are seeking a highly skilled Social Media Manager to join our team at Accor Hotels. As a Social Media Manager, you will be responsible for implementing our global social media strategy, building relationships with content agencies and hotel partners, and driving consistent brand voice and visual identity across all social media platforms.

Key Responsibilities:

  • Strategic Planning & Execution: Develop a global social media strategy that aligns with the overall brand marketing objectives and positioning. Implement platform-specific social media strategies, coordinating their actions with geographical nuances, seasonal events, and global brand campaigns to enhance key performance indicators.
  • Content Creation & Curation: Act as the day-to-day content agency contact, collaborating with internal teams and external partners to produce visually compelling and engaging content that resonates with the brand's audience. Support in identifying and collaborating with content creators, overseeing content production in conjunction with our agency partners to ensure brand alignment.
  • Analytics & Reporting: Master organic social media performance by utilizing data to extract key learnings over time, including tracking and analyzing data from social media management tools and overseeing the monthly organic creative strategy dashboard.
  • Cross-Department Collaboration: Work closely with PR, digital marketing, brand, partnerships, and local hotel teams to align social media efforts with overall brand and marketing campaigns.

Requirements:

  • Degree in Media, Marketing, Communications, or a related field.
  • A minimum of 3-5 years of experience in managing social media for luxury brands is required, preferably within the hospitality sector.
  • Proficient across all social media platforms and possesses excellent communication skills with full fluency in English, both written and verbal.
  • Expertise in using social media management tools (Sprinklr, Sprout Social, etc.).
  • Strong understanding of SEO, analytics platforms (Google Analytics), and content management systems.

What We Offer:

  • Salary Range: $75,000 – 94,000 USD annual base salary
  • Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
  • Employee benefit card offering discounted rates in Accor worldwide for you and your family.

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