Strategic Marketing Insights Professional

Há 4 dias


Manaus, Amazonas, Brasil beBeeInsights Tempo inteiro R$63.162 - R$84.110

Job Description:

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We are seeking a skilled Marketing Analytics Specialist to join our team. As a Marketing Analytics Specialist, you will be responsible for analyzing customer data and market trends to gain a deeper understanding of our target audience. You will utilize tools like Google Analytics 4 to analyze website traffic, user behavior, and conversion paths.

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Responsibilities:

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  • Collect and analyze customer data, purchasing behaviors, and market trends to gain insights on the target audience.">
  • Analyze website traffic, user behavior, and conversion paths using Google Analytics 4.">
  • Monitor and analyze the lead generation process, including MQLs and SQLs, and evaluate tactics leading to successful leads.">
  • Analyze and optimize search engine visibility, track keyword rankings, and assess the impact of SEO efforts.">
  • Analyze cold outreach messages and calls conducted by Business Development Representatives (BDRs) to identify patterns and strategies that lead to successful lead generation.">
  • Oversee all marketing operations, including setting up round-robin processes, integrating marketing tools like HubSpot, and building workflows within HubSpot.">
  • Develop comprehensive marketing data models using ClickHouse, and visualize these data models in Superset to provide clear, actionable insights.">
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Requirements:

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  • At least 2 years in marketing analytics.">
  • Google Analytics Certificate.">
  • Proficient in SQL, Python, Excel.">
  • Skillful in BI tools: Superset, Power BI, Looker, Tableau.">
  • Experience with A/B testing and attribution models.">
  • Strong understanding of marketing principles and advanced analytics.">
  • Excellent analytical skills and effective communication of complex concepts.">
  • Bachelor's degree in Marketing, Analytics, Data Science, or related fields.">
  • Advanced proficiency in English.">
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Benefits:

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  • Remote-first environment.">
  • 27 days of PTO per year.">
  • US holidays and additional days off.">
  • Extremely fun & open startup environment.">
  • Professional development reimbursement.">
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Others:

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We offer a fast-paced, agile culture that values personal and professional growth. If you are passionate about marketing analytics and want to work with a diverse team, apply today

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