Marketing Professional

Há 4 dias

Montenegro, Rio Grande do Sul, Brasil beBeeGrowth Tempo inteiro R$4.000 - R$6.500
Job Title: Performance Marketing Manager - Gaming Software Platform

This role is for a data-driven and agile marketing professional to lead user acquisition for our innovative gaming software platform.

The core mission is to drive high-quality traffic, acquire users cost-effectively, and scale our presence in key international markets. You will sit at the intersection of growth marketing, data analysis, and product, testing hypotheses with Product Managers and optimizing campaigns for maximum ROI.

We are seeking a talented marketer who can develop and execute a comprehensive performance marketing strategy to drive user growth for our desktop game launcher.

The ideal candidate will have hands-on expertise with Google Ads, YouTube, Meta, and TikTok advertising; experience with Telegram, Reddit, Discord, or Twitch is a significant plus.

A strong analytical mind and proficiency with marketing analytics tools for tracking and optimization are essential for this role.

You will work closely with the product team to align marketing strategies with product goals and user propositions.

Analyze campaign performance data to provide actionable insights and report on KPIs such as CAC, LTV, ROI, and user retention.

Key Responsibilities
  • Develop and execute a comprehensive performance marketing strategy to drive user growth for our desktop game launcher
  • Manage end-to-end campaigns across multiple channels including Google Ads, YouTube, Facebook/Instagram, TikTok, Telegram, Reddit, Discord, and Twitch
  • Rapidly launch and test campaign hypotheses, creatives, and audience targeting to identify winning combinations for scaling
  • Work with CPA/CPI models, focusing on optimizing for key events like successful installations and user retention
  • Implement and analyze user event tracking, build conversion funnels, and continuously optimize the user journey to improve conversion rates and reduce churn
  • Collaborate with the product team to align marketing strategies with product goals and user propositions
  • Analyze campaign performance data to provide actionable insights and report on KPIs such as CAC, LTV, ROI, and user retention
Requirements
  • Proven experience in Gaming performance marketing for B2C software
  • Hands-on expertise with Google Ads, YouTube, Meta, and TikTok advertising; experience with Telegram, Reddit, Discord, or Twitch is a significant plus
  • Demonstrable success in driving traffic from Tier-1 geos (US, UK, Germany, France)
  • Strong analytical skills and proficiency with marketing analytics tools for tracking and optimization
  • Experience with building and optimizing campaigns on a CPA/CPI model
  • A proactive, 'get things done' attitude with a positive and open communication style
  • High flexibility and ability to thrive in a fast-paced environment, adapting quickly to market trends and platform algorithm changes
  • Ownership and autonomy. Leadership qualities and the ability to argue your point of view with data-driven reasoning
  • Fluent English
Benefits
  • A competitive salary package
  • Great opportunities to work on a cutting-edge product in the dynamic gaming industry
  • A remote-friendly work environment/work-life balance
  • Ownership/freedom. A challenging role with high autonomy and a direct impact on the business growth

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