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Senior Commercial Strategist LATAM
3 semanas atrás
Leading the charge in LATAM, we're seeking a visionary and results-driven leader to drive strategic growth.
This high-impact executive role is responsible for shaping the long-term commercial strategy, driving profitable expansion, and building a world-class organization.
Key ResponsibilitiesStrategic Planning & Business Development- Define and execute successful go-to-market plans in complex B2B environments.
- Own the annual refresh of the 5-year strategic plan, translating regional business goals into actionable annual objectives.
- Lead business development initiatives, including identifying and negotiating with channel partners, managing alliances, and overseeing M&A activities.
- Conduct comprehensive financial analysis of prospective ventures and develop integration plans for new acquisitions.
- Establish a market intelligence process and gather Voice of Customer (VOC) feedback to inform global product teams and local strategy.
- Align with global product organizations to define and manage a winning portfolio of products and services for the LATAM market.
- Identify and advocate for local product needs, including language variants, certifications, and feature sets.
- Drive regional product launch processes, creating compelling communication plans and collaborating with global teams on go-to-market strategies and forecasts.
- Manage regional portfolio lifecycle, coordinating phase-in/phase-out plans with R&D and Supply Chain to optimize the SKU portfolio.
- Design and implement a channel structure and management program capable of delivering regional business objectives.
- Develop customer driver insights within each channel to create specific offerings, marketing programs, and pricing strategies.
- Own the regional pricing strategy, managing price lists, systems, and increases to achieve gross margin targets while monitoring competitive intelligence.
- Support regional marketing execution and brand management, working with global marketing to customize campaigns for local needs.
- Drive demand generation initiatives by promoting new offerings and partnering with Sales to develop playbooks for target vertical markets.
- Lead commercial excellence efforts, improving sales resource effectiveness and managing key performance indicators (KPIs).
- Foster a culture of cross-functional collaboration and build a world-class regional marketing structure and talent pool.
- Bachelor's degree in Business, Marketing, Economics, or an Engineering discipline.
- 10+ years of leadership experience in Marketing, Strategy, Product Management, or Business Development within leading B2B organizations in LATAM.
- A proven track record of defining and executing successful go-to-market plans in complex multinational environments.
- Demonstrated ability to operate effectively across diverse international markets with strong cultural awareness.
- Outstanding leadership and communication skills with the capacity to work in a matrixed, multidimensional organization and influence global stakeholders.
- Strong financial and business acumen, with core competencies in strategic marketing (market research, customer segmentation, strategic pricing).
- MBA is highly preferred.
- Experience in the Fire and Life Safety segment.
- Experience managing multiple projects with changing priorities in a matrix environment.
- Gravitas and comfort engaging with senior-level executives.
- Advanced background in process improvement methodologies.
- Fluent in Spanish.
Full-time
Director
Management
