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Senior Marketing Analyst for Channel Strategy

2 meses atrás

São Paulo, São Paulo, Brasil Lenovo Tempo inteiro

Overview and Expectations

Lenovo, a leader in technology innovation, is committed to providing high-quality products that resonate with consumers globally. Our success is driven by our talented team of innovators and problem solvers who continuously push the boundaries of what's possible. We are seeking individuals who share our passion for creativity and ingenuity to help shape the future of technology. Lenovo is actively involved in the development of products that leverage cutting-edge 5G technology.
Key Responsibilities
  • Enhance visibility, market presence, and sales performance of Lenovo products across various retail channels (both online and offline).
  • Foster robust partnerships with retail clients to gather insights and fully comprehend their marketing frameworks and capabilities.
  • Conduct thorough analyses of sales data, competitive content, and consumer insights to uncover business opportunities.
  • Design and implement comprehensive marketing strategies for clients, blending digital and traditional approaches.
  • Drive traffic to our product offerings, including new product introductions and phased-out items.
  • Possess in-depth knowledge of retail media, digital marketing, and social media strategies.
Qualifications
  • Bachelor's degree in Marketing or a related field.
  • A minimum of 3 years of experience in eCommerce and digital marketing, preferably within an online retail environment.
  • Strong analytical capabilities with a focus on data-driven decision-making.
  • Proficient in Excel and adept at analyzing digital performance metrics.
  • Excellent collaboration skills with sales and trade marketing teams.
  • A genuine enthusiasm for eCommerce.
  • Self-motivated, energetic, and hands-on approach.
  • Results-oriented mindset.
  • Effective communication skills.
  • Consumer-focused perspective.
  • Proficient in English (advanced/intermediate level).
  • Ability to work in a hybrid model (3 days in the office, 2 days remote).
Additional Information