Marketing and Product Development Executive

Há 12 horas

Barueri, São Paulo, Brasil beBeeStrategic Tempo inteiro R$60.000 - R$88.000
Key Job Role

As a Strategic Manager, you will be the key connector between Global Brand Strategy and Local Marketplace Execution.

Job Description

Purpose: To ensure that Originals strategies and seasonal concepts are flawlessly translated into impactful product assortments and consumer experiences in the marketplace.

Responsibilities:

  • Own the seasonal planning process for the Originals category, ensuring alignment between Global, Market, and Channel priorities.
  • Translate global Originals strategies into locally relevant assortments, stories, and go-to-market plans.
  • Work closely with Merchandising to build consumer-focused, channel-appropriate product ranges.
  • Partner with Brand Activation to define and brief impactful storytelling moments across the consumer journey.
  • Align with Sales and Key Account teams to ensure readiness and sell-in excellence.
  • Drive post-season analysis to optimize future strategies and product performance.
  • Ensure consistent and premium brand execution across all consumer touchpoints, both digital and physical.
Required Skills and Qualifications

Key Requirements:

  • University degree in Marketing, Business, or related field.
  • 5+ years of experience in product marketing, brand, or CTC-related roles.
  • Experience in lifestyle/fashion/sportswear industry preferred.
  • Fluency in English (written and spoken).
Additional Information

This role requires a deep understanding of the Originals consumer, streetwear trends, and cultural relevance. You must have strong strategic thinking, excellent stakeholder management, and cross-functional collaboration skills.

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