
Product Marketing Specialist
Há 3 dias
- Develop and execute product launch calendars, balancing consumer and IBC needs with category strategies.
- Monthly analyze categories (RL, launches and promotional initiatives) to identify impact on company results, generating insights for future strategies.
- Prepare monthly and quarterly reports on category performance, proposing new actions and improvements.
- Manage effective controls and reporting over product portfolio, including price positioning, SKU control and stock issue resolution.
- Ensure correct brand positioning based on competitive and market analysis, addressing portfolio gaps and recommending special actions.
- Lead new launch projects from start to finish, defining prices, forecasting sales and preparing leadership decks.
- Monitor and analyze shifts in product mix, controlling gross margin, EBITDA and COS in partnership with finance.
- Coordinate development of product content across all contact points, supporting sales teams and independent sales force events.
Location: Our office in Barueri, Av. Aruana, 280/352 Condominio WLC - Galpão África Barueri 06460-010
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Product Marketing Specialist
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