
Strategic Creative Lead
Há 2 dias
Lead a team of designers focused on paid ad creative, driving innovation and high-performing campaigns.
- Manage a team of 2-4 designers, with room to grow the team over time.
- Provide creative direction, actionable feedback, and career support through regular 1:1s and project reviews.
- Oversee creative quality, ensuring assets align with brand identity, platform best practices, and campaign objectives.
- Partner with performance marketers and strategists to develop and iterate on high-performing ad campaigns.
- Develop and execute paid media campaigns across Meta, TikTok, YouTube, and display platforms.
- Translate client's marketing strategy and performance data into clear, compelling ad concepts.
- Design and direct a range of assets including static ads, animations, mobile-first videos, and storyboards for short-form content.
- Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
- Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
Key Skills and Qualifications:
- 3+ years of senior-level design experience, with at least 1 year of people management experience preferred.
- A digital portfolio showcasing performance-focused ad creative - including static ads, motion graphics, and short-form video - with a strong understanding of visual hierarchy, composition, and platform-specific best practices.
- Knowledge of how to incorporate AI software into workflows to increase efficiencies and output, including ChatGPT, Midjourney, Perplexity, Icon, and more.
- Self-motivated, proactive, and detail-oriented with a strong sense of ownership and accountability to performance results.
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