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Data-Driven Attribution Expert
2 semanas atrás
We are seeking an experienced Web Analytics Specialist to join our team. The ideal candidate will have a strong understanding of web tracking, GA4, GTM, ad pixels, and conversion APIs.
This role is perfect for someone who enjoys solving attribution puzzles and making sure every click and conversion is tracked accurately.
Key Responsibilities:
- Implement, audit, and optimize GA4 setups with a focus on accurate attribution.
- Build and manage GTM containers for event, conversion, and cross-platform tracking.
- Configure and troubleshoot pixels, events, and APIs (Google Ads, Meta, TikTok, etc.).
- Identify and fix attribution gaps across websites, cross-domain setups, and multiple platforms.
- Align tracking setups with paid media campaigns to ensure reliable reporting.
- Create dashboards (Looker Studio or similar) that make performance data easy to understand.
- Document setups clearly and collaborate with performance marketing teams.
Required Skills & Experience:
- 3–5 years of hands-on experience with GA4 and GTM.
- Proven expertise in attribution across Google Ads, Meta, and other major ad platforms.
- Strong understanding of GA4's event/data model and GTM implementation best practices.
- Ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers.
- Familiarity with conversion APIs, consent mode, and privacy-first tracking setups.
- Clear communication skills to bridge technical insights with business needs.
Nice to Have:
- Experience with server-side tagging and advanced data pipelines (e.g., BigQuery).
- Knowledge of JavaScript for advanced tracking setups.
- Experience building attribution-focused reporting frameworks.
What We Offer:
- Opportunity to work with cutting-edge technologies.
- Collaborative and dynamic work environment.
- Ongoing training and professional development.
