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Digital Advertising Operations Specialist
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We are seeking a highly skilled Digital Advertising Operations Specialist to join our team at US Media. As a key member of our ad operations department, you will play a crucial role in the execution and optimization of digital advertising campaigns for our clients.
About UsUS Media is a leading media ad solutions company that helps businesses achieve their goals through innovative digital advertising strategies. We are committed to delivering exceptional results and building long-lasting relationships with our clients.
ResponsibilitiesThe ideal candidate will have a strong understanding of digital advertising platforms, excellent organizational skills, and a passion for delivering exceptional results. Key responsibilities include:
- Collaborating with sales teams and clients to understand campaign objectives and requirements;
- Utilizing ad management platforms (e.g., Google Ads, Facebook Business Manager, Google Ad Manager) to set up and launch digital advertising campaigns;
- Ensuring accurate implementation of campaign targeting, budget allocation, and creative assets;
- Monitoring campaign performance metrics regularly to identify areas for optimization;
- Conducting A/B testing and implementing adjustments to maximize campaign effectiveness;
- Proactively addressing any issues or discrepancies in campaign delivery and performance;
- Generating regular performance reports detailing campaign metrics, insights, and recommendations;
- Analyzing data to identify trends, patterns, and opportunities for improvement;
- Providing actionable insights to clients and internal stakeholders to optimize campaign performance and achieve objectives;
To be successful in this role, you will need:
- A Bachelor's degree in Marketing, Advertising, Business, or related field;
- Proven experience (3-5 years) in digital advertising campaign management or related role;
- Proficiency in ad management platforms such as Google Ads, Facebook Business Manager, and Google Ad Manager;
- Strong analytical skills with the ability to interpret data and generate actionable insights;
- Excellent communication and client-facing skills, with the ability to articulate complex concepts clearly and effectively;
- Detail-oriented mindset with a focus on accuracy and quality assurance;
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously;
We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
