Global Marketing Campaign Strategist

We are seeking a skilled and experienced Marketing Operations Specialist to join our team. This is an exciting opportunity for someone who is passionate about creating innovative marketing campaigns that drive business growth.

The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to lead projects across multiple teams. They will be responsible for planning and executing large-scale international consumer marketing campaigns, as well as monitoring campaign data and adjusting strategies in real-time to improve participation rates and conversion rates.

The successful candidate will have a proven track record of experience in user operations, campaign operations, or marketing operations, with a focus on GMV-driven campaign planning and execution. They will also have experience working with popular campaign mechanics on local social/O2O/e-commerce platforms, such as Instagram promotions, WhatsApp viral campaigns, and local e-commerce promotion tools.

This is a fast-paced and dynamic role that requires a creative and strategic thinker who can work effectively in a collaborative environment. The ideal candidate will be able to stay up-to-date with local internet trends, cultural contexts, and consumer buzz, and use this knowledge to amplify campaign impact through localized content and social triggers.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about marketing and operations, we encourage you to apply for this exciting opportunity.

• • Plan and execute core promotional campaigns focused on GMV growth, including festival campaigns, flash sales, subsidies, and consumer-targeted promotions;

  • Leverage user behavior data, platform analytics, and market trends to uncover consumer insights, design scenario-based campaigns, and optimize key metrics such as conversion rate, AOV, and repurchase rate;

  • Initiate and drive cross-functional projects by collaborating with teams such as Restaurants team, Product, Branding, and Data Analytics, ensuring resource alignment and on-time delivery;

  • Track end-to-end campaign performance and user feedback, conduct in-depth analysis, and iterate on campaign strategies to ensure ROI;

  • Stay on top of local internet trends, cultural contexts, and consumer buzz, and creatively amplify campaign impact through localized content and social triggers;

  • Establish campaign review and learning mechanisms, and contribute to scalable playbooks and user asset strategies.

• • 3+ years of experience in user operations, campaign operations, or marketing operations, with a proven track record in GMV-driven campaign planning and execution;

  • Strong analytical mindset and user insight capabilities, able to extract behavioral patterns and consumer psychology from data and observation;

  • Experience in planning and executing large-scale international consumer marketing campaigns is a plus (particularly Black Friday, Christmas, Double 11, etc.)

  • Familiarity with popular campaign mechanics on local social/O2O/e-commerce platforms (e.g., Instagram promotions, WhatsApp viral campaigns, local e-commerce promotion tools)

  • Excellent communication and stakeholder management skills, with the ability to lead projects across multiple teams;

  • Experience in local content marketing, social amplification, or community engagement is a bonus;

  • Preferred backgrounds: Experience from retail, FMCG, or transactional internet platforms (e-commerce, food delivery, mobility, digital payments);

  • Native in Portuguese. Conversational for either Business English or Chinese.