Chief Customer Growth Strategist

Há 2 dias

Campo Grande, Mato Grosso do Sul, Brasil beBeeDigitalGrowth Tempo inteiro US$55.000 - US$65.000
Grow with us as a Digital Growth Marketing Manager.

LawnStarter aims to be the go-to platform for outdoor home services, serving 120 metro areas and expanding rapidly. We need someone who can drive customer acquisition, improve lead quality, and optimize cost-per-lead across multiple platforms and brands.

This role oversees key acquisition and growth channels, crucial for driving customer growth, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands.

Main Responsibilities:
  • Channel Management: Manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility.
  • Customer Success Oversight: Guide our partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.
  • Reputation and Review Management: Manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.
  • Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.
  • Process Automation: Utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.
  • Referral Program Growth: Develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.
  • Cross-Functional Collaboration: Work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals.
  • Exploring New Channels: Continuously evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.
Requirements:
  • Channel Management Expertise: Skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications.
  • Experience with Multi-Channel Acquisition: Successfully managed paid, affiliate, and local listings channels to drive growth, with experience in balancing acquisition goals across a variety of digital marketing platforms.
  • Data-Driven Marketer: Analytically minded and business savvy, skilled at interpreting data to inform strategy, proficient in data tools like Excel and SQL.
  • Process Automation and Efficiency Mindset: Resourceful, always looking for ways to increase efficiency through automation and AI, experienced with tools like Zapier to streamline workflows.
  • Hands-On and Team-Oriented: Directly involved in the daily management of channel operations, works well within a team, handling tasks and collaborating across departments.

Bonus benefits include great culture, work-from-home options, and a competitive salary range of $55-$65k USD annually, depending on experience.

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