
Experience Based Experiential Marketing Professional
Há 3 dias
Experiential Marketing Position Overview
We are seeking a skilled experiential marketing specialist to join our team. The ideal candidate will have experience in event management, experiential marketing, or related areas and be fluent in English.
Main Responsibilities:
- Coordinate Porsche events to ensure timely, within budget, and according to brand guidelines execution.
- Develop performance evaluation metrics and post-event reports to assess effectiveness.
- Capture data opportunities at events to support marketing intelligence efforts.
- Propose innovative ideas to enhance experiential marketing efforts.
- Create communication content for internal and external channels (e.g., social media).
- Manage event planning processes, coordinate with vendors, and suppliers to ensure all necessary resources are in place for successful execution.
- Support national and local dealer launch event implementation.
- Maintain alignment between dealer marketing activities and Porsche brand guidelines.
- Collaborate with the dealer network to identify high-impact local events that increase brand visibility and generate qualified leads.
- Evaluate proper documentation and KPI tracking for all dealer-led marketing events.
- Plan and execute joint event initiatives with Porsche Customer Groups and Porsche Club Brazil, ensuring brand consistency and delivering premium customer experiences.
- Manage the marketing and PR vehicle fleet, ensuring vehicles are in optimal condition for use.
- Maintain fleet management systems to maximize vehicle utilization.
- Coordinate vehicle maintenance and repairs with the workshop.
- Plan transportation logistics for event vehicles, ensuring timely and safe delivery.
- Oversight of documentation processes, ensuring all required forms are signed before vehicles leave the premises.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related fields.
- Minimum 5 years of experience in event management, experiential marketing, or related fields.
- Fluent in English (written and spoken);
- Advanced knowledge of MS Office (Excel, PowerPoint, Word);
- Strong organizational skills and ability to manage multiple projects simultaneously, often under pressure and with tight deadlines;
- Flexibility to quickly adapt to changes in logistics, supplier availability, or shifting priorities;
- Excellent communication and interpersonal skills, with the ability to build solid relationships with stakeholders, including high-level brand representatives and VIP guests during events;
- Self-motivated, proactive, and solution-oriented;
- Team oriented working attitude and intercultural understanding.
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