Strategic Customer Relationship Manager

1 semana atrás

São Paulo, São Paulo, Brasil beBeeRetention Tempo inteiro R$80.000 - R$120.000
Customer Journey Manager

We're seeking a Customer Journey Manager to join our team. As a key member of our marketing department, you will play a crucial role in designing and delivering data-driven strategies that deepen consumer relationships, boost retention, and drive long-term value.

  • Key Responsibilities:
  • Develop lifecycle KPIs, manage reporting dashboards, and deliver clear performance insights.
  • Lead the charge on customer retention strategy, building lifecycle campaigns that convert insight into action.
  • Analyze churn drivers and cohort behavior to uncover trends, identify friction points, and shape strategic decisions.
  • Launch and optimize personalized lifecycle journeys using Braze and internal platforms.
  • Drive A/B testing from concept to conclusion, surfacing learnings that elevate future campaigns.
  • Collaborate with Product, Creative, and Finance to align lifecycle moments with high-impact business goals.
  • Own and evolve segmentation strategies to ensure the right message reaches the right audience at the right time.
What You'll Need:
  • Excellent analytical and problem-solving skills.
  • Strong understanding of customer journey mapping and analytics.
  • Experience with Braze and other marketing automation tools.
  • Ability to communicate complex ideas simply and effectively.
  • Collaborative mindset and strong interpersonal skills.
Why Join Us:
  • We offer a dynamic and supportive work environment.
  • A competitive salary and benefits package.
  • Ongoing training and development opportunities.
  • The chance to work with a talented and passionate team.

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