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Lifecycle Marketing Manager

2 meses atrás

São Paulo, São Paulo, Brasil DocuSign, Inc. Tempo inteiro
About the Role

We are seeking an experienced Lifecycle Marketing Manager to join our team at DocuSign, Inc. This is a high-impact, retention role that will contribute to developing and refining our customer retention strategies and ensuring they align with company objectives.

Key Responsibilities
  • Partner closely with the Lifecycle Marketing team lead to build and execute global email, in-product, and mobile campaigns to drive successful feature adoption and ongoing usage of the product, and ultimately customer retention.
  • Work with regional marketing teams to develop a POV on existing gaps in our global marketing strategy to customers, delivering ongoing engagement targets in every region.
  • Contribute to the overarching lifecycle strategy, aligning with company objectives and key results while driving incremental revenue in the form of customer retention.
  • Leverage quantitative and qualitative data, analyses, and research to find trial growth opportunities and optimizations while applying A/B testing and other experimentation methods to continually refine campaign effectiveness.
  • Communicate lifecycle marketing strategies, tactics, plans, and results across teams.
  • Influence product growth roadmaps to drive streamlined feature discovery and usage experiences and business outcomes.
  • Use dashboards and work closely with lifecycle analytics to track, analyze, and report on campaign performance.
  • Generate comprehensive reports on campaign performance and communicate insights to collaborators.
  • Partner with internal teams across Customer Success, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing to optimize and execute campaigns.
Requirements
  • 5+ years experience in lifecycle marketing or similar role at a fast-growth company.
  • Proven experience with multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results.
  • Bachelor's degree in marketing, business, or related field.
  • Experience in a product-led SaaS business.
  • Dynamic, highly-motivated, organized, self-starter.
  • Excellent written and verbal communication.
  • Highly analytical and metrics-driven and ability to drive insights and trends from data.
  • Strong project management skills and attention to detail.
  • Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly.
  • Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms.
  • Ability to think strategically and effectively to drive programs from inception to execution to analysis.
  • Experience collaborating with cross-functional teams and collaborators.