Establishing a Strong Brand Presence
Há 5 dias
Job Title: Brand Growth Specialist
Overview:
A skilled marketing professional is required to drive brand awareness and market share in the consumer electronics market. The ideal candidate will develop innovative marketing strategies, targeting end consumers, and effectively communicate product value across multiple channels.
Key Responsibilities:
- Develop comprehensive marketing strategies for the consumer market, ensuring brand message consistency across all touchpoints.
- Manage social media platforms to increase brand engagement, oversee SEO and SEM activities, and design marketing materials for retail channels.
- Collaborate with retail partners on promotional campaigns, collect and analyze consumer data to inform marketing decisions, and conduct market research to understand target audience needs.
- Monitor competitor activities, plan and execute consumer events, and measure event effectiveness.
Qualifications:
- 3+ years of marketing experience in consumer electronics or related fields.
- Strong digital marketing skills, including social media management and content creation.
- Knowledge of storage products and the consumer electronics market, proficiency with marketing analytics tools and social media platforms.
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