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Digital Channel Growth Strategist
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The Digital Channel Manager will play a pivotal role in our organization's digital ecosystem, responsible for driving growth and success across all online channels. This individual will be instrumental in developing and executing strategies to enhance brand presence, drive sales, and deliver an exceptional customer experience.
Key Responsibilities:- Develop and execute e-commerce strategies to achieve sales targets and key performance indicators (KPIs) such as conversion rate, average order value (AOV), and traffic.
- Continuously monitor website performance, providing regular reports with actionable insights to management.
- Manage the day-to-day operations of the brand's website, ensuring a premium user experience, seamless navigation, and up-to-date content.
- Plan, implement, and track the full digital activation calendar, including new product launches, seasonal campaigns, promotions, and collaborations.
- Oversee the online product catalog and assortment, managing visual merchandising, product information, and inventory levels.
- Develop and manage the newsletter strategy, from content planning to segmentation and performance analysis, to engage and grow our subscriber base.
- Collaborate in the development of paid media strategies (SEM, Social Ads, etc.) to drive qualified traffic and conversions.
- Bachelor's degree in Business Administration or a related field.
- 5 years of hands-on experience in an e-commerce or digital marketing role, preferably within the beauty, luxury goods, or consumer products industry.
- Proven experience with e-commerce platforms (e.g., VTEX, Shopify, Magento).
- Strong proficiency in Google Analytics and other digital analytics tools.
- Solid understanding of digital marketing channels including SEO, SEM, Email Marketing, and Paid Social Media.
- Proficient in Microsoft Excel/Google Sheets for data analysis and reporting.
This role offers opportunities for professional growth, leadership development, and collaboration with a talented team. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced environment.
Fluency in Portuguese and professional proficiency in English are required for this position. We are looking for a highly motivated and results-driven individual who can make a significant impact on our organization's digital success.
