Channel Growth Strategist

Há 2 dias


São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$80.000 - R$140.000

Job Title: Marketing Channel Specialist

About the Role

We are seeking a highly skilled and motivated Marketing Channel Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing channel marketing strategies to drive business growth and expand market share.

The successful candidate will have a strong understanding of the channel ecosystem and be able to translate technology features into marketing propositions that result in sales. You will also possess excellent analytical and problem-solving skills, as well as the ability to work independently or collaboratively as part of a dynamic team.

Key Responsibilities
  • Develop and implement channel marketing strategies to achieve business objectives
  • Set channel program goals and develop execution activities to achieve these goals, monitoring, recording and analyzing ROI
  • Develop positive working relationships with channel partners to generate loyalty
  • Evaluate and improve existing channel marketing strategies
  • Implement channel campaigns to expand market share and pursue growth targets
  • Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments
  • Maintain up-to-date knowledge of new products and enhancements
  • Manage expenses within allotted marketing budget
  • Plan and support product launch events, sales training, and other marketing events
Required Skills and Qualifications
  • Understanding of the channel ecosystem, working knowledge of the fundamentals of technology preferred
  • Ability to translate technology features into marketing propositions that result in sales
  • Strong analytical and problem-solving skills
  • Strong initiative and ability to work independently or collaboratively
  • Ability to build rapport with customers
  • Negotiation skills
  • Organization and priority setting skills and ability to multi-task in a dynamic environment
  • Excellent written and verbal communication skills in English, Spanish and Portuguese
  • Ability to take actions and implement effective solutions in a timely manner
Other Requirements
  • Bachelor's degree (B.A, Marketing, Economics or Engineering)
  • Minimum of 3 years' experience in channel, marketing or trade marketing role
  • Available to travel locally and internationally (30% to 50% of the time)
  • Sales experience is a plus


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