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Senior Marketing Analyst for Channel Strategy
2 meses atrás
Overview and Expectations
Lenovo, a leader in technology innovation, is recognized for its commitment to delivering exceptional products that meet the needs of consumers worldwide. Our team is composed of dynamic individuals who thrive on creativity, collaboration, and problem-solving. We are dedicated to pushing boundaries and redefining the future of technology.Key Responsibilities Enhance the visibility and market penetration of Lenovo products across various retail platforms, both online and offline. Foster robust partnerships with retail clients to gather insights and a comprehensive understanding of their marketing strategies and capabilities. Conduct thorough analyses of sales data, competitive content, and consumer insights to uncover potential business opportunities. Develop and implement marketing strategies for customers, seamlessly integrating both digital and traditional approaches. Drive traffic to our product offerings, including new product introductions and phased-out items. Possess an in-depth understanding of retail media, digital advertising, and social media platforms. Qualifications Bachelor’s degree in Marketing or a related field. Over 3 years of experience in eCommerce and digital marketing, preferably within a retail environment. Strong analytical capabilities with a focus on data-driven decision-making. Proficient in Excel and adept at analyzing digital performance metrics. Established relationships with sales and trade marketing teams. A genuine passion for eCommerce. Self-motivated, energetic, and hands-on approach to work. Results-oriented mindset. Excellent communication skills. Consumer-focused perspective. Proficient in English at an advanced or intermediate level. Ability to work in a hybrid environment (3 days in the office, 2 days remote). Additional Information
