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SEO Content Strategist
2 meses atrás
About the Role
We are seeking a skilled SEO Content Specialist to join our Growth Marketing team at Motorola Solutions. The ideal candidate will have a strong understanding of localized SEO best practices, excellent content creation skills, and a deep knowledge of the LATAM market dynamics.
Key Responsibilities
- Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website for the LATAM market in both Spanish and Portuguese markets.
- Conduct keyword research and identify opportunities to optimize existing content and create new content for LATAM.
- Strategize, write, edit and optimize high-quality content in both Spanish and Portuguese that aligns with SEO best practices.
- Collaborate with the marketing and content teams to ensure consistent messaging and branding across all channels.
- Monitor and analyze website performance using SEO tools and analytics to identify trends, and create actionable insights.
- Stay up-to-date with the latest localized SEO trends, algorithm changes and industry developments in the LATAM market.
- Conduct competitor analysis to identify gaps and opportunities for improvement.
- Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.
- Work with the localization team to help drive LATAM localization strategy of existing website content.
- Assist in the creation and optimization of localized landing pages and other digital assets.
Requirements
- Fluency in English, Spanish and Portuguese
- 2+ years of strategizing, writing and editing SEO content
- 2+ years of proven experience developing, executing and reporting on SEO initiatives in Spanish and Portuguese
- Experience with the LATAM market and an understanding of cultural nuances and regional differences
- 2+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO
- 2+ years working with heatmap tools such as Hotjar or Mouseflow
- 2+ years working with using website analytics tools such as Google Analytics
- Familiarity with strategies to improve domain authority
- Lead experimentation of new strategies with the evolving search landscape
- Well-versed in SEO strategies, tactics and best practices
- Familiarity with content management systems such as WordPress
- Working knowledge of CRM software such as HubSpot
- Demonstrates interest in learning new information, news and trends relating to SEO
- Self-starter, who is organized and doesn't need to be closely managed, and can freely collaborate with team members
- Excellent communication skills
- Strong organizational and project management skills
About Motorola Solutions
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
