Content Lead

**Company Description**
We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

We are looking for an experienced **_Content Lead / Managing Editor (Latin America) _**to lead our sports content strategy, with a primary focus on the Brazilian market. This is an exciting opportunity to shape content, engage audiences, and drive performance within the fast-paced world of sports betting.
**Job Description** Key Responsibilities**

**Editorial Leadership**
- Develop and implement the editorial strategy for sports betting content in Latin America, ensuring alignment with company goals.
- Oversee the creation of high-quality, engaging, and accurate sports betting articles, guides, and features.

**Team Management**
- Manage a team of in-house writers, editors, and external freelance contributors.
- Assign and review work, ensuring deadlines and quality standards are consistently met.
- Provide freelance writers with regular feedback and editing notes.
- Assist with recruitment, training, and management of freelance writers.

**Content Development**
- Identify trending topics and opportunities within the Brazilian sports market to create timely and relevant content.
- Monitor the sports calendar to develop timely and seasonal content that resonates with our audience.
- Collaborate with internal teams to craft unique and creative sports betting props, futures, and opinion pieces around trending topics.
- Collaborate with the social media team to amplify content reach and audience engagement.
- Review on-site sports content and update regularly.

**Market Expertise**
- Demonstrate in-depth knowledge of the Brazilian sports market, including teams, leagues, and popular betting trends.
- Monitor regional sports betting regulations and trends to inform content strategies.
- Technical Proficiency:

- Use CMS platforms (with a strong preference for WordPress) to oversee content publishing and optimization.
- Implement SEO best practices to maximize organic reach and performance.

**Qualifications** Skills and Experience**

**Essential**:

- 5+ years of experience writing for or managing content in top-tier sports publications.
- Proven track record of managing teams and external freelance contributors.
- Bachelor’s degree in Journalism, Communications, or a related field.
- Exceptional writing, editing, and proofreading skills.
- Deep knowledge of sports betting and the Brazilian sports landscape.
- Proficiency with WordPress and other CMS platforms.
- Fluent in Brazilian Portuguese (mandatory) with a strong command of English.

**Desired**:

- Strong social media presence with a recognizable brand in sports or sports betting.
- Knowledge of Spanish is a plus.

**Competencies / Behavior's**
- Sets, achieves, and is motivated by goals.
- Collaborates effectively with teams and external contributors.
- Adapts to change quickly and flexibly.
- Strategically plans and executes content initiatives.
- Proactively stays ahead of industry trends and betting regulations.

**What you'll need to be successful**
- A passion for sports betting and an in-depth understanding of the industry, particularly within the Brazilian market.
- A proven ability to lead editorial teams, both in-house and freelance, to produce top-quality content.
- Strong analytical skills to identify emerging trends and create compelling, relevant content.
- A collaborative mindset, working cross-functionally with social media, marketing, and product teams to optimize content strategies.
- Excellent communication and organizational skills, with the ability to manage multiple projects in a fast-paced environment.
- Adaptability and a proactive approach to staying ahead of industry trends and regulatory changes.

**Additional Information** Diversity and equal opportunities**:
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. Howeve