Online Marketing Specialist
2 semanas atrás
DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationBrazil - São PauloThe Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
**Responsibilities**:
- Work closely with the regional Online Marketing team and other cross-functional teams to build online marketing strategy and roadmap;
- Determine and prioritize strategy and resources to achieve business KPIs including user acquisition and sales;
- Conduct A/B testing to optimize performance on Facebook Ads and Google Ads;
- Plan and execute online media purchase for branding campaigns;
- Optimize user journey on all digital marketing channels;
- Work closely with the design team to develop creatives for online campaigns;
- Regularly analyze and report on Online Marketing performance leveraging internal data;
- Collaborate and build processes with marketing, commercial and other departments across the company.
**Requirements**:
**Requirements**:
- Previous experience in online marketing, specifically for Facebook Ads and Google Ads (Shopping Ads and UAC);
- Highly self-motivated and proactive, can-do attitude;
- Good analytical skills;
- Ability to communicate effectively;
- Flexible thinking and team player;
- Outstanding project management experience;
- Results-oriented mindset and ability to work independently;
- Fluent English in writing and communication;
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