
Online Marketing Specialist
1 semana atrás
**Responsibilities**:
- Work closely with the regional Online Marketing team and other cross-functional teams to build online marketing strategy and roadmap;
- Determine and prioritize strategy and resources to achieve business KPIs including user acquisition and sales;
- Conduct A/B testing to optimize performance on Facebook Ads and Google Ads;
- Plan and execute online media purchase for branding campaigns;
- Optimize user journey on all digital marketing channels;
- Work closely with the design team to develop creatives for online campaigns;
- Regularly analyze and report on Online Marketing performance leveraging internal data;
- Collaborate and build processes with marketing, commercial and other departments across the company.
**Requirements**:
- Previous experience in online marketing, specifically for Facebook Ads and Google Ads (Shopping Ads and UAC);
- Highly self-motivated and proactive, can-do attitude;
- Good analytical skills;
- Ability to communicate effectively;
- Flexible thinking and team player;
- Outstanding project management experience;
- Results-oriented mindset and ability to work independently;
- Fluent English in writing and communication;
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