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Senior Marketing Manager
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Our **Senior Marketing Manager** will play a key role in the creation and execution of all events, marketing and trade marketing activations in Brazil for Monster and Strategic Brands. This also includes management of the marketing programs direction regionally; support and management of brands’ marketing objectives, strategies, and philosophies; creation, planning, execution, recapping, and post-evaluation of marketing events and programs, manage athletes and ambassadors to integrate brand platforms Sports, Music, Culture, Gaming for Monster and the integration of marketing into key sales initiatives to build brand awareness for MEC Portfolio in your specific role.
Most part of the activities will be executed in the country but need collaboration and cooperation with the HQ marketing team and all respective Sales and Marketing local Teams, Distributors, and Agencies to build Monster brands properly in all the markets. Close collaboration and alignment with the local team will be crucial in this role to assure execution and Regional plans alignment, execution, and reporting.
The main role is to ensure Local implementation of the MEC Brand Plan in partnership with the bottlers' marketing team.
- Achieving quality results & service: Ensures the work of the team is planned and organized to meet challenging deadlines and standards of excellence. Manage budget to accomplish forecast vs planned.
- Thinking clearly, deeply, and broadly: Ability to develop clear strategic direction based on organizational needs.
Strong ability to prioritize those needs with medium/long-term planning and short-term tactical delivery.
- Communicating information effectively: Articulates vision and tactical plans in a compelling and persuasive to ensure activities are aligned with the strategy
- Practicing innovation & change: Uses creativity to overcome challenges and find improvements to ways of working
- Building collaborative relationships: Develops personal networks of effective internal and external relationships including KO System Bottlers Teams; cooperates well with other team members.
**Essential Job Functions**:
Bring Monster Energy brands image to life by implementing Image Building strategies through (1) Event Execution, (2) Relationship development, (3) Innovation and idea development (4) Activating Monster Energy brand Properties among relevant audiences. (5) Branding (6) Event Sampling (7) Budget Control, (8) Social Media Strategy ( Facebook, Twitter, etc), (9) Consumer and trade promotions (10) Manage Athletes, Ambassadors, and Partners in order to have best performance and brand awareness amplification.
- **Event Execution**:
- Execute all events at all levels, including grassroots, for sports & culture that are relevant to Monster Energy and Burn brands & our key targeted consumers
- **Relationship development**:
- Entrench yourself & Monster Energy Portfolio in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image-building scenes in sport, gaming, music & culture. With a local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music & culture.
- **Innovation and idea development** - Ideas are spawned on the ground at events during interaction with opinion leaders. These ideas will be retained and shared and tested for potential with the marketing team.
- **Activate Monster Energy and All Brands Events & Properties**:
- Activate & leverage global, national & regional events & properties that fit within the established local market business plan -Leverage local media merchandising opportunities
- **Branding**:
- Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.
- **Event Sampling**:
- Carry out large scale, event-based product sampling operations
- **Budget and KPIs Control**:
- Conduct detailed and timely program performance updates in order to track Marketing and Trade Marketing KPIs and adjust efforts to ensure marketing dollars are being spent wisely and having an impact on portfolio performance across markets.
- **Social Media** - Grow Social media Fans on Facebook &Twitter through different activities or promotions and develop Branded Content videos with Athletes / Ambassadors working closely with the Digital / PR Brazil Manager
- **Promotional Items** - Search for different promotions to increase sales. Manage Promotional items inventory & logistics to maximize brands’ exposure.
- **Manage Athletes, Ambassadors, and Partners** in order to have the best performance and brand awareness amplification through earned and paid media.
- **International NPD** - Review New Product Development cases and collect signatures.
- **International Dealer Loaders** - Work directly with Licensing and Apparel Corporate Team and determine wha
