General Manager

**Sportserve**forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit, Standard Focus and Sportelligent, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet.**:
**Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.**:
**About the Role**:
We are seeking a strategic and commercially driven General Manager to lead our operations in Brazil, one of the fastest-growing regulated sports-betting markets in the world. This is a senior leadership role responsible for spearheading local market strategy, ensuring regulatory compliance, driving user acquisition, and overseeing P&L performance.

As our key local representative, you’ll work cross-functionally with global teams and local stakeholders to shape our go-to-market strategy, deliver strong commercial outcomes, and build a trusted, high-performing brand in Brazil.

**Key Responsibilities**:

- Lead the launch, growth, and full market lifecycle of our sports-betting operations in Brazil.
- Strategy & Leadership: Develop and execute marketing strategies to achieve acquisition, retention, and revenue targets.
- Align efforts across internal teams such as Acquisition, Affiliates, Social Media, and CRM.
- Ensuring revenue growth, profitability, and efficiency targets are met.
- Build and nurture relationships with regulatory authorities, affiliates, payment providers, and marketing partners.
- Ensure full regulatory compliance with Brazilian legislation and proactively manage licensing requirements.
- Monitor market trends, user behaviours, and competitor activity to inform and adjust strategy.
- Serve as the key spokesperson and brand advocate in the market.
- Collaborate with global product, legal, compliance, operations, and marketing teams to localise the offering.
- Recruit, lead, and manage local teams and external partners as needed
- Player Acquisition: Oversee PPC, SEO, programmatic ads, and media buying to maximise ROI.
- Manage internal tech partnerships to scale efforts.
- Affiliate Marketing: Optimise affiliate programs, recruit partners, track KPIs, and ensure timely pay-outs.
- Social media & Branding: Drive brand visibility and engagement across platforms, including Twitch, Instagram, and YouTube. Align messaging with marketing campaigns.
- Data & Budget Management: Track KPIs, analyse campaign performance, and refine targeting. Manage the marketing budget to achieve cost-effective growth.

**R**equirements**:

- Fluent in Portuguese and English (written and spoken).
- 8+ years of experience in a commercial leadership role, with at least 3 years in sports betting, iGaming, or online entertainment.
- Deep understanding of the Brazilian regulatory and consumer landscape.
- Proven track record in launching and/or scaling operations in a regulated market.
- Strong knowledge of acquisition marketing, retention strategies, and player lifecycle.
- Excellent communication, negotiation, and relationship management skills.
- Data-driven decision-maker with strong financial and commercial acumen.
- Experience working in fast-paced, agile environments with distributed teams.

**Diversity & Inclusion at Sportserve**:
At Sportserve, we are deeply committed to fostering a diverse and inclusive workplace. We believe in building a team that reflects a wide array of backgrounds, skills, and perspectives. Embracing diversity not only enriches our work culture but also drives innovation and excellence. We are proud to be an equal opportunity employer, where everyone’s contribution is valued and respected.