Marketing Executive

Há 7 dias

Mato Grosso, Brasil eCabs Tempo inteiro

**Key Responsibilities**:

- Strategy & Campaigns:_
- Develop and execute marketing strategies that align with the business goals of eCabs and Fastdrop.
- Plan and implement multi-channel campaigns to drive brand awareness, customer acquisition, and retention.
- Collaborate with stakeholders to ensure messaging consistency across platforms.
- Content & Branding:_
- Manage the production of marketing materials, including graphics, videos, and promotional content, ensuring alignment with brand guidelines.
- Lead brand storytelling initiatives that emphasize innovation, quality, and customer-centric values.
- Digital Marketing:_
- Oversee social media accounts, ensuring engaging and timely posts to enhance audience interaction.
- Optimize website content for SEO and execute paid advertising campaigns (Google Ads, Facebook, Instagram).
- Track performance metrics (ROI, engagement, conversion rates) and optimize campaigns accordingly.
- Market Analysis:_
- Conduct market research to understand customer preferences, trends, and competitor strategies.
- Analyze data from campaigns and customer feedback to refine marketing strategies.
- Collaboration & Innovation:_
- Work closely with the design and product teams to launch new services or features effectively.
- Identify partnerships or sponsorship opportunities that align with brand objectives.
- Innovate and experiment with new marketing trends and tools.

**Requirements**:

- Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: Minimum of 2-3 years in a similar marketing role, preferably within the technology, transportation, or logistics sectors.

**Skills**:

- Strong knowledge of digital marketing tools, including Google Analytics, Google Ads, and social media platforms.
- Excellent written and verbal communication skills.
- Creative mindset with an ability to think strategically.
- Proficient in graphic design tools (e.g., Canva, Adobe Suite) is an advantage.
- Strong analytical skills to interpret data and act on insights.

**Personal Traits**:

- Proactive and self-motivated with a strong sense of ownership.
- Ability to multitask and thrive in a fast-paced environment.
- Team player with excellent interpersonal skills.

**Why Join Us?**
- Be part of two leading brands revolutionizing transportation and delivery services in Malta.
- Collaborate with a vibrant and innovative team passionate about growth and excellence.
- Opportunity to make a significant impact in a rapidly evolving industry.
- Competitive salary and benefits package.

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