Digital Analytics and Insights Specialist

1 semana atrás

São Paulo, Brasil Apple Tempo inteiro

**Description**

Deliver the optimal Apple CX (customer experience) and closely supervise the buying journey for Apple’s products focused on achieving higher PDP views, conversion and exceeding sales growth. Partner closely with Account executives to identify pain points in the partner’s online journey from Search, PDP, Cart to Checkout, and recommend digital roadmap improvements to support account plans and forecast. Run test and optimization experiences along the sales purchase funnel to implement WW digital best methodologies and programs. Responsible for building and promoting digital QBRs with strategic partners with the objective of showcasing insights and support the plan for future projects. Work closely with marketing team to build a process to standardize, analyze and automate digital campaign reporting into sales dashboard. Lead the implementation of digital WW tools and automation into the ALAC geo such as Salesforce, Digital Experience Monitoring, Cascade, Shopify. Responsible for partners' digital online KPIs report, web analytics and performance metrics - weekly, monthly and quarterly.

**Minimum Qualifications**
- +5 years of relevant experience analyzing and building insights from customer experience and sales growth through data analytics and digital strategy.
- Proven experience leading and implementing data driven projects to provide Sales leadership with actionable insights.
- Previous experience in digital commerce, Retail media, Social platforms or marketplace sales.
- Experience managing external and internal partners, collecting and presenting data results to support negotiation of programs and business projects from analyzing, to implementation, reporting and optimization.
- Strong problem solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for sales growth.
- Analytical ability to transform key performance indicators (KPI) into actionable insights.
- Proven understanding of eCommerce purchase funnel and CX data (Click through rate, Page views, Conversion rate, Abandoned cart).
- Excellent presentation and interpersonal skills.
- Strong analytical skills in Excel and Tableau Proficiency in English -written and verbal
- is required.

**Preferred Qualifications**
- Spanish fluency a plus.
- Experience running online tests for UI/UX and base management.
- Experience with SQL, Python, and AI tools is a notable advantage.
- Bachelor's Degree or equivalent work experience.

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