New Business Monetisation, Product Marketing

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The New Business Monetization team's goal is to develop strategies, solutions and products that help to kickstart the monetization of emerging apps and platforms. We are looking for a self-driven Product Marketing Manager who will help lead the regional go-to-market efforts in Brazil of our newest monetization solutions across multiple apps and platforms. The person in this role will drive key aspects of the product lifecycle, such as understanding customer needs from clients and sales teams, partnering with Product Managers and Engineers to plan and influence product development to monetize our newest apps and platforms.

**Responsibilities**:

- Define the Go-To-Market strategy for the monetization of emerging apps and platforms. Partner with a range of cross-functional teams across the region to ensure flawless execution against this strategy
- Be responsible for driving adoption and revenue growth of solutions across your region
- Ensure a market-first approach is taken in all go-to-market, identify opportunities to make vertical-based recommendations, and scale these across the sales team
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Set goals, manage launches and partner with cross functional teams to develop and execute regional programs and initiatives.
- Partner closely with the sales team to deeply understand customer pain points, and business requirements, and prioritize solutions to influence the direction of product development
- Collect product feedback and market intelligence to act as the voice-of-customer for product teams, guiding and helping prioritise upstream development to shape future monetization solutions.

**Qualifications**:
1. Minimum of 3 years experience working within a product management product marketing or product operations capacity.
2. A Bachelor's degree or equivalent practical experience
3. Comprehensive understanding of the advertising landscape within the region, including knowledge around branding ads, performance ads, and the dynamics of agency-brand-media relationships.
4. Self driven personality, highly pro-active and capable of building up extensive relationships with internal and external stakeholders.
5. Experience in developing marketing collateral that attracts advertisers through introducing & educating around our emerging apps and their value for advertisers.
6. Excellent communication skills within an international, multi-cultural work environment. Good organizational and analytical skills.
7. Business travel might be required.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.