Social Media Team Leader

Há 6 dias

Sao Paulo, Brasil 365scores Tempo inteiro

As a Social Media Team Leader, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage with audiences, and drive traffic to our platforms. You will oversee all social media accounts, create content, analyze performance metrics, and stay updated with the latest trends in social media marketing.

**Requirements**:

- Experience as a Social Media Team Leader or similar role.
- Excellent knowledge of social media platforms and their respective audiences (Specially sports).
- Proficiency in social media management tools and analytics platforms.
- Strong written and verbal communication skills.
- Ability to work independently and collaborate with cross-functional teams.
- Bachelor’s degree in marketing, Communications, or related field (preferred).
- Relevant certifications in social media marketing (e.g., Facebook, Google Ads certification) are a plus.

**Responsibilities**:
**Strategy Development**:

- Develop comprehensive social media strategies aligned with the company's goals and target audience.
- Identify key performance indicators (KPIs) and establish benchmarks to measure the success of social media campaigns.

**Content Creation**:

- Create engaging and relevant content for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
- Collaborate with the creative team to produce multimedia content such as videos, graphics, and infographics.

**Campaign Management**:

- Plan and execute social media advertising campaigns to reach target demographics and achieve specific objectives.
- Utilize targeting options and analytics tools to optimize ad performance and maximize ROI.

**Analytics and Reporting**:

- Track key metrics such as reach, engagement, and conversion rates to assess the effectiveness of social media efforts.
- Prepare regular reports detailing insights and recommendations for improvement.

**Stay Updated**:

- Keep abreast of emerging trends and best practices in social media marketing.
- Experiment with new features and tools offered by social media platforms to enhance the brand's online presence.

**Leadership**:

- Guide the team towards deliveries in different areas, with quality and focus on the company's strategies and objectives.

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