Senior Manager, Franchise Operations

1 semana atrás

São Paulo, Brasil Coca-Cola Tempo inteiro

**Focus, Scope, & Impact**:
Ensures business results and alignment with the Bottler in Brazil. Oversees operations in the territory of Brasil supervising all Operations related issues across the franchise. Jointly with Franchise Director, leads the growth agenda of the Bottler operations aligned with central strategies. Manages strategic, operational and commercial projects involving the bottler.
- Responsible for achieving business growth in bottler Brasil, by shaping and implementing core capabilities and managing franchise leadership within multi channels and the Coca Cola System.
- Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
- Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume); leads communication flow between Bottler and Coca Cola concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
- In partnership with the Bottler team, manages projects with the Bottler and leads the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
- Develops processes and systems to increase sales effectiveness and maximize resource allocation. For example: design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs
- Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.
- Goals and/or strategies for the role focus on short term (1 - 3 years).

**KEY SUCCESS PARAMETERS**

**Experience**

5+ years within the Coca Cola System or within the Industry.

Marketing and Commercial experience.

Bottler Marketing or Commercial Strategy Experience and Understanding of retail (Modern, Traditional and On Premise channel).

**Languages**: Portuguese (required) and advanced English.

**Work Focus**
- Guides and collaborates with bottler in the decision-making process involved in key areas such as RGM, budget and other commercial initiatives.
- Acts with a high level of autonomy so decision making must be sound and mindful ok Coca Cola and bottler impacts in guidelines, principles and impact.
- Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities

**Skills**

Channel Optimization; Annual Business Planning; Distribution Management; Channels Strategy; Channel Relationship Management; Contract Management; Forecasting Process (Inactive); Business Plan Implementation; Stakeholder Relationship Management; Financial Performance Management; Negotiation; Capacity Development; Strategic Leadership; Business Alignment

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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