Retail Environment Manager
Há 7 dias
No Relocation Assistance Offered
135747 - Sao Paulo, Sao Paulo, Brazil
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions
If this is how you see your career, Colgate is the place to be
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
Drugstores Retail Environment Manager is responsible for the development and management of the Retail Environment (Drugstores) and the respective 5Ps (Product/Price/Promotion/PoS/Planogram) based on your experience in Marketing, Trade Marketing and/or Sales. He/she works in close collaboration with Consumer Marketing, Category Retail Marketing and Customer Development to develop the strategies and tactics of execution for the categories and brands in this Retail Environment.
**What you will do**:
- Store segmentation and go to market
- Coordination with the Sales and Shopper Insights teams, in the segmentation and validation of Retail Environments based on Customer and Consumer profiles;
- Development of Go to Market defining the role of Channels, identifying price formation for the key SKUs and ensuring that distribution and coverage are carried out;
- Identification of the shopper's mission in the retail environment: Work together with the Marketing and Shopper Insights areas to develop research to build knowledge about the Retail Environment, the general behavior of consumption and purchase mission of the category in the Retail Environment.
- Performance assessment of CP and category in the channel/definition of strategies and goals
- Lead the development of an execution strategy to explore opportunities for sales growth in existing or new channels and store formats;
- Establish goals and KPIs for all categories in the Retail Environment, ensuring that mechanisms for monitoring results are correct and being well used;
- Anticipate, predict and proactively respond to channel competition moves and tactics including in-store activities while performing benchmarks with CP operations;
- Monitoring, reviewing and modifying Retail Environment plans to ensure CP is encouraging in-store purchase while ensuring efficient use of commercial resources so that brand objectives are achieved within the channel and customers following the P&L guidelines.
- Conduct return on investment (ROI) analysis before and after business environment activities by developing a library of performance history and learning from business plans considering all types of commercial investments.
- Definition of 5Ps strategies and tactics by retail environment
- Performs other duties as assigned
- Complies with all policies and standards
**Required Qualifications**:
- Bachelor's Degree (preferred Business Administration, Engineering or Marketing)
- At least 2 years in Commercial Positions
- Intermediate to advanced English fluency
**Preferred Qualifications**:
- Previous experience, preferably in consumer goods companies (Food or Hygiene and Beauty)
- Consistent history of achieving business objectives: market share and sales
- Successful experience in managing multiple brands and launches simultaneously
- Proven ability to understand and develop trade marketing strategies
- Ability to translate brand strtegies into trade marketing actions in the retail environment and its clients including 5P tatics and execution guidelines
- Investment management and trade marketing budget control
- Office Tools & Google Tools Knowledge
- Research Analysis Tools (Nielsen, IQVIA, Dunnhumby & Simphony)
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hi
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