CRM Analyst

Company Overview:
If you see technology as there to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in people who transform their paths through technology. Technology that connects people who are good at what they do and which practices diversity to create and share those paths that we (as yet) do not even know about. Our journey is in the smile of every talented person who brings revolution to the world from Brazil - whether with in-app transportation (99), meal delivery (99Food), or digital payments (99Pay).

To make life easier for millions of people every day, we are in the driving seat as part of DiDi Chuxing, the world's largest transport, and convenient platform. And so, we can say, with great pride, that we are pioneers in creating solutions, starting in Brazil, that grow in scale and have positive impacts in a range of other countries.

Whether creating projects from scratch or continually improving our solutions, we like challenges that give us butterflies, and that's why we work with intensity, at a fast pace, with respect, collaboration, and partnership. On this journey, we also create learning and strengthen ourselves in diversity as a fundamental aspect that makes us stand out for our growth day after day.

Team Overview:
We're a looking for a hands on professional, very curious and conclusive to be a part of our marketing team.

To excel at this position, this person should be very organized, able to work with data and to iterate well with different stakeholders as it will be a relevant touchpoint among marketing, growth leaders as well as operations, comms and other verticals.

The person must be very connected and interested in the CRM landscape, as the position will require testing, piloting and developing best practices and governance towards 99's owned channels. Additionally, it is important that this professional is able to link strategy and tactics with rationales and numbers that justifies action plans and leads us to conclusions.

Role Responsibilities:
This person's main responsibilities include:

- Take active part in building our communication strategies focusing on owned channels;
- Governance and design of CRM frameworks
- CRM plan (macro calendar), organizing the actions of other demanding areas and business units;
- Structuring multi-channel comms journeys (in and out-app)
- Implementation of CRM automations (own platform);
- Data analysis in dashboards and reports that support decisions;
- Base segmentation and clustering for more one-to-one designed campaigns;
- Operate campaign maximization thoughout our communication process, feedbacking on creative and owned channel effectiveness and A/B testing

Role Qualifications:

- At least 6 months of experience working in CRM, Customer Journeys and Success, Media, Agencies or correlated areas;
- You hold a bachelor's degree on business administration, advertising, communication, or other correlated degrees;
- You are fluent in portuguese and you have at least an intermediate level of english to be able to iterate at meetings, produce materials and communicating with core stakeholders;
- You have ability to iterate with different stakeholders, whilst modulating your style to ensure connection
- You are analytical and able to organize data to build information to generate insights and conclusions that are applicable to the business
- You are familiar with CRM tools and adaptive to iterate with different systems;
- You are able to work in a very dynamic and ever changing environment that requires flexibility and organization

EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**Diversity & Inclusion**

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice