Growth Marketing Specialist

Your Wellbeing Matters. Join a Company That Cares.
GET TO KNOW US
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

• Big news: Gympass is now Wellhub We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY
We are hiring a Growth Marketing Specialist to our Global Sales and Operations team in São Paulo

This role is a key part of our Sales Automation strategy, supporting the sales team by developing high-quality content for campaigns and driving demand generation. The position focuses on optimizing and automating the lead funnel to scale outbound marketing efforts, reduce lead stagnation, and boost the volume of qualified opportunities for the sales team. The ideal candidate will be results-driven, with a strong understanding of automation tools and funnel performance optimization.

YOUR IMPACT

• Develop and manage sales campaign content to support outbound marketing initiatives.
• Design, implement, and optimize automated workflows across the sales funnel to increase efficiency and scalability.
• Monitor and analyze lead funnel performance, identifying and resolving bottlenecks or stagnation points.
• Collaborate with Sales and Marketing teams to align automation strategies with business goals.
• Continuously test and refine messaging, timing, and targeting to improve campaign conversion rates.
• Create reports and dashboards to track KPIs related to lead generation, funnel progression, and qualified opportunities.
• Ensure data integrity across CRM and marketing automation platforms.
• Research and implement best practices and new tools to improve sales automation and funnel optimization.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

Who You Are

• Lives in São Paulo.
• Availability to go the office when required.
• Previous experience in content marketing and/or digital marketing.
• Excellent writing and editing skills in Portuguese and English.
• Ability to work collaboratively in a team, but also autonomously when necessary.
• Academic background in Marketing, Communication, Journalism, or related field is desirable.
• Proficiency in other languages (Spanish, Italian and/or German) is a plus.
• Experience with Salesforce and Marketing Cloud is a plus.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that previous experience in content marketing or digital marketing and advanced English are mandatory requirements.

WHAT WE OFFER YOU (Latam)
We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs

Our Benefits Include
WELLNESS:
Health, dental, and life insurance.

FLEXIBLE WORK:
At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE:
Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB:
We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF:
We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE:
Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH:
Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE:
An exciting and supportive atmosphere with ambitious people from around the world You'll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page

And to get a glimpse of Life at Wellhub… Follow us on
Instagram
@lifeatwellhub and
LinkedIn

Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

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