Keeta-Courier Paid Marketing and Recruiting Manager-拉美
Há 11 horas
About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.
What You'll Do
- Designing, executing, and optimizing paid marketing campaigns (e.g., social media, search engines) to attract potential couriers in designated markets. 2. Collaborating with local teams to tailor recruitment strategies to regional needs and cultural nuances. 3. Analyzing campaign performance metrics to refine targeting and budget allocation. 4. Managing recruitment funnels, from lead generation to onboarding readiness, ensuring compliance with company standards. 5. Developing A/B tests for ad creatives and landing pages to maximize ROI. 6. Providing data-driven insights to stakeholders on market trends, competitor activities, and recruitment bottlenecks.
What We Need From You
- 3+ years of experience in paid marketing (Google Ads, Meta Ads) and recruitment operations, preferably in the gig economy or logistics. 2. Advanced proficiency in data analysis tools to derive actionable insights. 3. Strong project management skills to juggle multiple campaigns and deadlines. 4. A creative mindset for problem-solving and adapting strategies to dynamic markets. 5. Fluency in both Portuguese and English (written and spoken).
What Makes This Role Exciting
We are seeking a Courier Paid Marketing and Recruiting Specialist to drive rider acquisition through targeted paid marketing campaigns and strategic recruitment initiatives. This role combines digital marketing expertise with recruitment operations to ensure a steady pipeline of qualified couriers while leveraging data analytics to optimize performance.
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