Influencer Marketing Manager

1 dia atrás

São Paulo, São Paulo, Brasil Keeta Tempo inteiro

About Keeta

Keeta
is the international subsidiary of
Meituan
, a global giant in the delivery sector, and it's on an
ambitious mission: to revolutionize the delivery of food and consumer goods worldwide.
Our motto is simple yet powerful:
"We help people eat better, live better."
Guided by this principle, we bring innovation and technology to the global stage.
With over 1,000 team members around the world
, Keeta is in full expansion — and you could be part of this journey

Know more: Keeta Website

Location
: 100% on site - Morumbi, SP

Please, submit your CV in English.

About the Job

We are seeking an
Influencer Manager
to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand's goals and values.

Key Responsibilities

Talent Sourcing & Relationship Management

  • Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.).
  • Manage influence agencies relationship, such as Spark, BR Media, etc.
  • Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety.
  • Maintain a database of influencers segmented by niche, audience demographics, and performance metrics.

Campaign Execution

  • Develop creative briefs outlining campaign objectives, messaging, and content guidelines.
  • Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery.
  • Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies.

Performance Tracking & Analytics

  • Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc.
  • Generate post-campaign reports with actionable insights for optimization.

Community & Crisis Management

  • Engage with influencer communities to foster long-term partnerships.
  • Address potential PR risks (e.g., influencer controversies) proactively.

Qualifications

Education:
Bachelor's degree in Marketing, Communications, or related field.

Business-level English is essential
for working in a global company and collaborating across regions.

Skills:

  • Proficiency in social media platforms and analytics tools.
  • Strong negotiation, project management, and communication skills.
  • Data-driven mindset with attention to detail.

Nice-to-Have:

  • Existing network of influencers/creators.
  • Experience with UGC (User-Generated Content) campaigns.

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