Influencer Marketing Manager
Há 2 dias
About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.
What You'll Do
We are seeking an Influencer Manager to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand's goals and values. 1. Talent Sourcing & Relationship Management Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.). Manage influence agencies relationship, such as Spark, BR Media, etc. Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety. Maintain a database of influencers segmented by niche, audience demographics, and performance metrics. 2. Campaign Execution Develop creative briefs outlining campaign objectives, messaging, and content guidelines. Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery. Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies. 3. Performance Tracking & Analytics Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc. Generate post-campaign reports with actionable insights for optimization. 4. Community & Crisis Management Engage with influencer communities to foster long-term partnerships. Address potential PR risks (e.g., influencer controversies) proactively.
What We Need From You
Proficiency in social media platforms and analytics tools. Strong negotiation, project management, and communication skills.Data-driven mindset with attention to detail.
What Makes This Role Exciting
Nice-to-Have:Existing network of influencers/creators.Experience with UGC (User-Generated Content) campaigns.
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