Head of HR

About Potentiam

Potentiam is a rapidly growing global offshore solutions provider, connecting skilled technical professionals with leading UK and European companies. With established offices in
South Africa, Romania, and India
, and our newest location in
Brazil
, we continue to expand our global presence to support businesses in scaling effectively and sustainably.

Our mission is to help companies build high-performing offshore teams while ensuring our people have clear career development and growth opportunities. Potentiam manages all aspects of HR, payroll, infrastructure, and staff development, while our clients directly oversee their teams' day-to-day responsibilities and role-specific training.

With ambitious growth plans to reach over
500 team members globally within the next 3–4 years
, Potentiam offers an exciting, fast-paced environment where people, purpose, and performance come together.

Role Overview

The
Country Manager / Head of HR – Brazil
will be responsible for all HR, operational, and management matters related to the smooth running of Potentiam's Brazilian office.

This includes compliance with employment legislation, leadership of HR operations, talent management, and ensuring the consistent delivery of Potentiam's standards and values.

The role will also support business performance through strategic HR initiatives, client partnership, and continuous operational improvement.

This is a rare opportunity to step into a role where
your leadership shapes the entire trajectory of a new market
. You'll start supporting a small team of client employees, build foundations, establish operational excellence, and drive long-term, scalable growth.

Experience Required

• 5–8 years of proven HR Management, HRBP, or Generalist experience within a fast-paced, multinational or offshore environment.
• Strong understanding of
  Brazilian labour laws
  and compliance requirements.
• Experience working across multiple industries such as technology, finance, digital marketing, or data analytics.
• Demonstrated ability to lead teams, manage multiple priorities, and meet deadlines.
• Strong communication, relationship-building, and problem-solving skills.
• Commercial acumen with a focus on cost-effectiveness, productivity, and operational excellence.
• Forward-thinking and proactive, with a hands-on approach and a strategic mindset.

Key Duties & Responsibilities

HR Leadership

• Ensure full compliance with
  Brazilian HR regulations and labour laws
  , staying informed of any legislative changes impacting employment costs or operations.
• Manage
  employee legal matters
  (Potentiam and client staff) through to resolution, mitigating risks and maintaining positive outcomes.
• Develop and maintain
  Career Plans
  for all staff, including current role, salary, and training needs, while supporting career progression in line with Potentiam's career structures.
• Identify, design, and implement
  Learning & Development
  programs to support continuous employee growth and capability building.
• Serve as the senior HR point of contact for all employees, providing support, coaching, and guidance on HR issues, performance, and personal challenges.
• Partner with clients to ensure HR policies, performance management, and engagement strategies are aligned with both company and client expectations.

Country Management

• Oversee all operations related to the
  Brazilian office
  , ensuring smooth day-to-day functioning and adherence to global standards.
• Manage and monitor the
  annual office budget
  in collaboration with the Financial Director, ensuring costs are effectively controlled.
• Manage contracts, facilities, and services to ensure efficient and cost-effective operations.
• Lead the recruitment, management, and retention of in-country staff, ensuring timely appraisals and clear career paths for all team members.
• Act as the escalation point for HR and operational issues within Brazil, ensuring timely resolution and alignment with global leadership.

Operational Responsibilities

• Ensure
  recruitment processes
  are followed correctly, including agreement of job specs, salary benchmarking, and assessment methods in line with company standards.
• Oversee and support the
  Talent Acquisition team
  , ensuring it is appropriately sized, skilled, and following company processes.
• Ensure the
  monthly HRBP process
  is run effectively, with "red flag" issues resolved promptly and systems (Amicus) updated on schedule.
• Oversee
  salary reviews and appraisals
  for all client resources, ensuring timely completion and communication with clients.
• Maintain a
  dashboard of company performance metrics
  , providing visibility into all operational areas and ensuring prompt action on any deviations.
• Lead assigned
  projects
  to successful delivery, managing teams to meet objectives efficiently.

Technology & Systems

• Ensure Potentiam staff comply with all
  technology usage and security policies
  , maintaining data integrity and confidentiality.
• Collaborate with the
  CTO/CIO
  to implement technology updates and security measures in Brazil, providing feedback on potential improvements.

Client Management Support

• Partner with
  Client Relationship Directors
  to onboard new clients, contributing to HR strategy, hiring plans, and early-stage success of offshore teams.
• Conduct formal
  client reviews
  every 20 weeks to assess progress against the Offshoring Strategy Plan, identifying opportunities for improvement.
• Adjust HR and hiring plans as needed to ensure client satisfaction and operational success throughout all stages of engagement.

Key Attributes

• Strategic mindset combined with a practical, hands-on approach.
• Excellent interpersonal and communication skills.
• Ability to balance people and performance priorities.
• Strong organisational and analytical abilities.
• Proactive leadership with an eye for continuous improvement.

Data Privacy Notice

The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.

For any questions regarding data processing related to HR activities, please contact
Chantal Endemann
at

.

All data shared with third parties complies with applicable confidentiality and retention requirements.