Program Manager

Responsibilities
Team Introduction:

The team is responsible for the end-to-end management of programs and projects that drive business objectives across the LATAM region. This includes strategy development, planning, execution, measurement, and optimization of various program types. These responsibilities fall into two core areas:

1. Program Management: the planning and execution of programs, cross-functional coordination and measurement.

2. In-App Strategy, which includes the strategic use of promotional levers to maximize the program impact within the platform.

Responsibilities:

Program Management:

-Lead end-to-end project management for regional programs, ensuring consistent implementation and adapting strategies for specific markets as needed.

-Develop and execute program concepts and initiatives that span multiple LATAM markets.

-Collaborate closely with Central and cross-functional (XFN) teams to ensure strategic and operational alignment.

-Partner with Creators & Publishers teams to ensure alignment with regional content strategy.

-Gather, analyze, and interpret program data across markets to refine activation strategies and identify new growth opportunities.

Program Planning & Operations:

-Plan and execute promotional strategies to grow the LATAM content ecosystem, ensuring operational efficiency and achievement of program goals.

-Oversee day-to-day program operations in local markets, optimizing performance for maximum impact.

-Scale best practices, standardize processes, and develop program playbooks.

-Collaborate across XFN teams to ensure seamless program execution.

Performance Monitoring & Reporting:

-Define, establish, and track key metrics to measure program success and inform ongoing improvements.

-Deliver regular performance reports with actionable insights for program refinement.

Cross-Functional Collaboration:

-Maintain close communication with cross-functional teams such as Central Creator, Central Publisher, and Regional teams to ensure smooth local program execution.

-Coordinate with XFN partners such as Finance, Procurement, Legal, Marketing, GBS, and Comms to ensure accurate budget tracking, proper administrative processes, and compliance with financial and legal requirements.

-Manage and negotiate with external suppliers to execute programs and events, ensuring alignment on deliverables, timelines, and quality standards.

Qualifications
Minimum Qualifications

-Interest or experience in partner management, account support, and/or the Creator & Publisher ecosystem within LATAM.

-Strong communication and collaboration skills.

-Bachelor's degree in Marketing, Communications, Business Administration, or related field; or equivalent practical experience.

-Advanced proficiency in English and Portuguese.

Preferred Qualifications

-Strong understanding of LATAM market dynamics, audience behaviors, and cultural nuances.

-Exceptional communication, stakeholder management, and cross-functional collaboration skills.

-Demonstrated expertise in end-to-end project and program management.

-Strong analytical skills, with the ability to interpret data and translate insights into actions.

-High adaptability and agility in a fast-paced, constantly evolving environment.

-Ability to design scalable activation plans that work across multiple markets with appropriate localization.

About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​