Partner Program Manager, LATAM

Business development

Partner Program Manager, LATAM - Global Business Solutions - São Paulo

Location

:

Sao Paulo

Employment Type

:

Regular

Job Code

:

A170334

Responsibilities

Team Introduction

TikTok is seeking a Partner Program Manager, LATAM to drive the growth and success of our LATAM partner ecosystem. This team develops and executes strategies to advance TikTok's products, value, and vision with the ecosystem of partners.

About the Role

You will be helping build an ecosystem that consists of our 3rd party marketing partners, brands, and other stakeholders. We are looking for a self-starter with excellent attention-to-detail who is ready to learn and take on new challenges as we continue to build strategic partnerships for TikTok for Business. You will collaborate cross-functionally with Sales, Product, Partnerships, and Marketing to align on shared goals.

• Govern the TikTok Marketing Partners Program, ensuring partners consistently meet criteria for badging, performance, and compliance;
• Identify new opportunities to co-build and innovate with partners to advance TikTok's business priorities;
• Activate and grow adoption of messaging, creative, agency, and commerce partners to solve key advertiser challenges on TikTok;
• Identify and build high-impact sales activation opportunities with internal teams and partners to accelerate product adoption (e.g., Smart+, GMV Max, Search Ads);
• Develop, manage, and scale benefits and enablement programs for badged partners globally (e.g., education, co-marketing, incentives);
• Collaborate with regional GBM marketing teams to amplify partner visibility through case studies, blogs, co-marketing campaigns, and thought leadership initiatives;
• Host or enable partner-led events and activations that drive TikTok education, product adoption, and creative excellence across agencies and regional markets.

Qualifications

Minimum Qualifications

• 5+ years of experience in partner or business development, partnerships, management consulting, strategy, or program management;
• Strong understanding of the digital advertising landscape and partner ecosystem;
• Demonstrated ability to manage large-scale, cross-functional projects from concept to execution and familiarity with marketing activations such as events, webinars, and co-marketing campaigns;
• Advanced analytical skills and comfort interpreting data to inform decisions;
• Experience collaborating with marketing or communications teams to execute events, co-marketing, or storytelling initiatives;
• Excellent communication and presentation abilities;
• High written, verbal proficiency in English and Spanish is required because of the global stakeholders and cross-functional interactions and projects.

Preferred Qualifications:

• Thrives in ambiguity and adapts quickly to change;
• Strong problem-solving skills with the ability to simplify complex challenges;
• Comfortable working under tight deadlines and shifting priorities;
• Fast learner with entrepreneurial drive, sound judgment, and original thinking;
• Collaborative and personable, able to build trust across teams and functions;
• Demonstrated ability to bridge commercial goals with creative storytelling and marketing execution;
• Bonus: You're passionate about TikTok — immersed in trends, inspired by creators, and bring infectious creative energy to every room.

Job Information

About ByteDance Brazil

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us