Product Marketing
Há 5 dias
Estamos em busca de um Product Marketing Manager que será o elo fundamental entre nossa equipe de Produtos e o mercado, ajudando a traduzir o valor de nossas soluções financeiras em mensagens claras e impactantes. Este profissional será responsável por posicionar nossos produtos de crédito de forma competitiva, aumentar a adoção e escalar nossas soluções por meio de estratégias orientadas a dados. Com um forte foco em marketing de performance, esse profissional será responsável por otimizar campanhas de aquisição, garantindo que nossos produtos alcancem os objetivos de crescimento e receita.
Se você é apaixonado por tecnologia, marketing e dados, e quer ajudar a moldar o futuro do crédito no Brasil, essa vaga é para você Principais responsabilidades:Desenvolver e implementar estratégias de Go-to-Market (GTM) para lançamentos de novos produtos e atualizações, do planejamento à execução.
Posicionar produtos de maneira competitiva, alinhando a proposta de valor ao público-alvo e às necessidades do mercado. Gerenciar e otimizar campanhas de marketing de performance (Google Ads, Facebook Ads, LinkedIn Ads, etc.) com foco em aquisição de usuários e conversão de leads. Monitorar e analisar métricas de performance (CPC, CPA, CTR, ROI) para ajustar campanhas e maximizar resultados.
Criar e otimizar mensagens-chave, materiais de marketing e campanhas para aumentar a visibilidade e adoção dos produtos. Colaborar com equipes de produto e vendas, fornecendo insights de mercado e feedback do cliente para ajustar estratégias e funcionalidades dos produtos. Realizar pesquisas de mercado e concorrência, identificando oportunidades e tendências que influenciem a estratégia de produto e marketing.
Medir e analisar o desempenho de campanhas de marketing e adoção de produtos, ajustando abordagens conforme necessário para otimizar resultados. Treinar e capacitar a equipe de vendas, garantindo que eles compreendam profundamente os produtos e sejam capazes de comunicar seus benefícios aos clientes. Gerenciar comunicações de marketing multicanal (e-mail marketing, webinars, blogs e redes sociais), promovendo engajamento e lealdade dos clientes.
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Product Marketing Strategist
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Product Marketing Specialist
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Product Marketing Leader
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Product Marketing Manager
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São Paulo, São Paulo, Brasil beBeeCustomerEngagement Tempo inteiro R$150.000 - R$200.000Product Marketing Manager RoleAs a Product Marketing Manager, you will be responsible for driving customer engagement and retention with Alexa features and service.Key Responsibilities:
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Product Marketing Manager
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São Paulo, São Paulo, Brasil Netcracker Technology Tempo inteiroJoin to apply for the Product Marketing Manager role at Netcracker Technology 5 months ago Be among the first 25 applicants Join to apply for the Product Marketing Manager role at Netcracker Technology If digital transformation, next generation technology and growth opportunities excite you, then apply to join our Netcracker Technology Team Our culture...
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Regional Product Marketing Leader
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Product Marketing Analyst
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São Paulo, São Paulo, Brasil Azion Technologies Tempo inteiroAzion is a fast-paced, technology company that builds industry-leading cloud products and services.As a Product Marketing Analyst, you'll be an important member of the product marketing team.You will assist on the go-to-market strategy for a particular product, analyze marketing strategies to promote specific company products and services to the target...
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Product Marketing Expert
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São Paulo, São Paulo, Brasil beBeeMarketer Tempo inteiro US$80.000 - US$100.000Product Marketing Manager Job DescriptionThis is a dynamic and results-driven role that will lead the development of marketing strategies, identify target audiences, and deliver tailored messaging to drive business growth. We are seeking an accomplished product marketing expert with extensive experience in IT or telecom sectors.Key Responsibilities:Develop...
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Product Marketing Manager
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Sr. Product Marketing Manager
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São Paulo, São Paulo, Brasil Lexmark International, Inc. Tempo inteiroResponsibilities:Product Marketing ManagerRole Summary:As the Product Marketing Manager at Lexmark, you will play a pivotal role driving the marketing strategy and execution for our product portfolio. You will work closely with cross-functional teams, including product portfolio, planning, marketing, among others, to ensure successful product launches,...
