Paid Media Specialist
Há 3 dias
Responsible for developing, executing, and optimizing integrated digital
campaigns that align with the unique goals of multiple modalities while maintaining brand consistency and maximizing overall marketing performance.
Job DescriptionGE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally.
We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications, and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health -digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.
What you'll do:
- Design and implement cross-segment digital marketing strategies to support business growth and customer engagement across diverse markets.
- Collaborate with segment and zone marketing teams to understand specific needs, target audiences, and performance goals.
- Manage and optimize multi-channel campaigns (e.g., email, social media, paid media, SEO/SEM, content marketing) to ensure alignment and synergy across segments.
- Analyze campaign performance using analytics tools and provide actionable insights to improve ROI and customer experience.
- Coordinate with creative, product, and data teams to ensure cohesive messaging and execution.
- Stay current with digital marketing trends, tools, and best practices to drive innovation and eƯiciency.
- Lead the Integrated Campaign and Content Tracker (ICCT): Own all processes to gather input and align on cross-segment campaign plans and strategy.
What you need to have:
- Proven experience in digital marketing, preferably in B2B or healthcare environments.
- Bachelor's Degree.
- Strong knowledge of marketing automation platforms, analytics tools, and digital channels.
- Excellent communication and stakeholder management skills.
- Analytical mindset with a focus on data-driven decision-making.
- Ability to work independently and collaboratively in a fast-paced environment.
- Fluency in English (additional languages, like Spanish, are a plus).
What would be nice if you had it:
- Experience managing cross-segment or global marketing initiatives.
- Familiarity with agile methodologies and project management tools.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.
LI-IB1LI-Remote
Additional Information
Relocation Assistance Provided: No
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