Paid Media Specialist

Há 3 dias

São Paulo, São Paulo, Brasil GE HealthCare Tempo inteiro R$80.000 - R$120.000 por ano
Job Description Summary

Responsible for developing, executing, and optimizing integrated digital

campaigns that align with the unique goals of multiple modalities while maintaining brand consistency and maximizing overall marketing performance.

Job Description

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally.

We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications, and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health -digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

What you'll do:

  • Design and implement cross-segment digital marketing strategies to support business growth and customer engagement across diverse markets.
  • Collaborate with segment and zone marketing teams to understand specific needs, target audiences, and performance goals.
  • Manage and optimize multi-channel campaigns (e.g., email, social media, paid media, SEO/SEM, content marketing) to ensure alignment and synergy across segments.
  • Analyze campaign performance using analytics tools and provide actionable insights to improve ROI and customer experience.
  • Coordinate with creative, product, and data teams to ensure cohesive messaging and execution.
  • Stay current with digital marketing trends, tools, and best practices to drive innovation and eƯiciency.
  • Lead the Integrated Campaign and Content Tracker (ICCT): Own all processes to gather input and align on cross-segment campaign plans and strategy.

What you need to have:

  • Proven experience in digital marketing, preferably in B2B or healthcare environments.
  • Bachelor's Degree.
  • Strong knowledge of marketing automation platforms, analytics tools, and digital channels.
  • Excellent communication and stakeholder management skills.
  • Analytical mindset with a focus on data-driven decision-making.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Fluency in English (additional languages, like Spanish, are a plus).

What would be nice if you had it:

  • Experience managing cross-segment or global marketing initiatives.
  • Familiarity with agile methodologies and project management tools.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

LI-IB1
LI-Remote
Additional Information

Relocation Assistance Provided: No

  • Media Specialist

    2 semanas atrás

    São Paulo, São Paulo, Brasil Pentasia Tempo inteiro R$90.000 - R$120.000 por ano

    Experience in iGaming (aposta esportivas) is mandatoryWhy This Role?As a Media Specialist, you'll be at the heart of our growth in Brazil. You'll lead the planning and execution of media campaigns across multiple channels to maximize ROI and drive new customer acquisition (FTDs).This role combines technical planning, campaign management, and data-driven...

  • Paid Social Marketing Specialist

    2 semanas atrás

    São Paulo, São Paulo, Brasil adMixt Tempo inteiro US$54.000 - US$72.000 por ano

    We are looking for aPaid Social Marketing Specialistto join ourAccounts Team, supporting the management and optimization of advertising campaigns for high-growthDirect-to-Consumer e-commerce brands.In this role, you will focus on thehands-on executionof campaigns acrossMeta, TikTok, Pinterest, and Snap, ensuring daily performance aligns with ROAS, CPA, and...

  • Senior Paid Media Analyst

    2 semanas atrás

    São Paulo, São Paulo, Brasil Chili Tempo inteiro R$90.000 - R$120.000 por ano

    Senior Paid Media SpecialistChili Digital is a performance-driven digital marketing agency operating across Latin America.We specialize in SEO, paid media, conversion rate optimization (CRO), and data-driven marketing strategies that maximize return on investment. Our approach is rooted in technical expertise and analytics, ensuring brands achieve...

  • Senior Digital Marketing Specialist – Paid Media

    1 semana atrás

    São Paulo, São Paulo, Brasil Labelium Tempo inteiro R$90.000 - R$120.000 por ano

    Senior Digital Marketing Specialist – Paid MediaLabelium is a leading Digital Performance Agency dedicated to driving business growth through data-driven strategies across 16 countries and 23 global offices. Since our inception in 2001, our team of over 1,300 skilled professionals has partnered with hundreds of local and international companies, helping...

  • Senior Digital Marketing Specialist – Paid Media

    4 semanas atrás

    São Paulo, Estado de São Paulo, Brasil Labelium Tempo inteiro

    Senior Digital Marketing Specialist – Paid MediaLabelium is a leading Digital Performance Agency dedicated to driving business growth through data-driven strategies across 16 countries and 23 global offices. Since our inception in 2001, our team of over 1,300 skilled professionals has partnered with hundreds of local and international companies, helping...

  • Paid Media Specialist

    1 semana atrás

    São Paulo, São Paulo, Brasil Thomson Reuters Brasil Tempo inteiro R$2.500 - R$10.000 por ano

    Thomson Reuters is a leading provider of business information services, delivering critical news, data, and analytics to the world's most influential decision-makers. As a global powerhouse in the fields of financial and risk, legal, tax and accounting, and news and media, we enable professionals to make informed decisions, spot opportunities, and manage...

  • Paid Ads Manager

    1 semana atrás

    São Paulo, São Paulo, Brasil Wisevu Tempo inteiro CA$2.500 - CA$3.500

    Who We AreAt Wisevu and our sister brands Homevu and , we've been driving digital marketing success for over 17 years, specializing in SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe.Wisevu is a fully remote team of 20+ specialists. You'll work on exciting client...

  • Paid Media Marketing

    Há 2 dias

    São Paulo, São Paulo, Brasil Darwin AI Tempo inteiro R$90.000 - R$120.000 por ano

    Data-driven. Technical. Creative. You'll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.Paid media will bring 25%+ of our customers. We're going for 10,000+ of them. You'll own it all: LinkedIn, Google,...

  • Paid Media Marketing

    Há 2 dias

    São Paulo, São Paulo, Brasil Darwin AI Tempo inteiro R$90.000 - R$120.000 por ano

    Data-driven. Technical. Creative. You'll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.Paid media will bring 25%+ of our customers. We're going for 10,000+ of them. You'll own it all: LinkedIn, Google,...

  • Paid Social Marketing Specialist

    4 semanas atrás

    São Paulo, Estado de São Paulo, Brasil adMixt Tempo inteiro

    We are looking for a Paid Social Marketing Specialist to join our Accounts Team, supporting the management and optimization of advertising campaigns for high-growth Direct-to-Consumer e-commerce brands.In this role, you will focus on the hands-on execution of campaigns across Meta, TikTok, Pinterest, and Snap, ensuring daily performance aligns with ROAS,...