Brand Marketing Specialist

Red Bull gives wings to all people, to fly in whichever direction they want, respecting and tolerating the trajectory of each one, regardless of gender expression, race, religion, affective-sexual orientation, origin, age or disability. In the world of Red Bull, everyone is welcome.

The Brand Specialist plays a pivotal role in shaping the brand's local presence, driving the development and execution of high-impact campaigns and creative initiatives that elevate top-of-mind awareness, differentiation, and brand love.

 

Working closely with the Brand Manager, the Brand Specialist is responsible for the flawless execution of Red Bull's key advertising campaigns in collaboration with the local media agency, as well as maximizing the effectiveness and innovation of media investments while ensuring that all campaign objectives and performance metrics are successfully achieved.

Additionally, the Brand Specialist serves as the main point of contact and interface with other teams for Corporate Identity & Branding matters. From providing guidance for brand positioning within Red Bulls physical events to providing branded assets (event KVs/logos), the Brand Specialist has the expertise on visual identity (logos, key visuals) and ensures brand consistency across all Red Bull's physical events and activations.

ADVERTISING & CREATIVE:

• Act as guardian of the Brand, ensuring flawless execution of brand visual/graphic guidelines across departments, providing guidance and support to other areas.
• Work closely with the Programming/Content, Gaming Marketing, Field Marketing, Sports Marketing and Culture Marketing areas to lead high-quality execution of brand integration in owned/third-party events and initiatives, aiming to grow top of mind awareness, differentiation, and brand love.
• Manage Branded Assets creative process from end to end, triangulating the communication between Brand Team, Creative Agencies (local & global) and other Internal Teams, streamlining the creative & briefing process, and ensuring creative deliverables are raising the bar when it comes to execution excellence & innovation.

BUSINESS PLANNING AND BUDGETING:

• Manage and maintain paid media and creative production budget daily tracking alongside the Brand Intern, ensuring cost-effective allocation of resources and timely financial reporting/housekeeping, raising matters & seeking for solutions quickly and proactively.
• Strong planning, prioritization, organization, budgetary and project management competencies (attention to detail is crucial).

MEDIA PLANNING & BUYING:

• Have a thorough understanding of Red Bull's Media Plan, Cartoon strategy, and Advertising platforms landscape, actively participating and providing inputs surrounding Media strategy and budget allocation.
• Guarantee flawless media plan campaign execution, pushing for innovative ideas, approaches and formats, while pre-emptively looking for ways to counteract when necessary.

MARKETING MANAGEMENT:

• Collaborate closely with the Brand Team members to proactively identify and lead initiatives that bolster the team's capabilities and/or drive the local business to flourish.
• Work closely with the Brand Manager, regional team, and International HQ counterparts to share learning, best practices, align plans, share latest updates and insights.
• Support the Brand Manager in streamlining daily operations.

RELATIONSHIP BUILDING:

• Build a strong, transparent, and trustworthy partnership and cooperation with management and personnel.
• Strengthen agency service and client/agency daily relationship, acting as key agency POC alongside the Advertising Brand Manager & Intern.
• Push for constant Media partners/providers agenda, building a close relationship with key players and being on top of partnerships/advertising opportunities, and well as industry latest updates.

Degree in Administration or Marketing or Advertising or Communication.

English fluency in writing and speaking is a must.

Strong experience in full-time positions related to Brand/Marketing/Advertising/Paid Media within multinational companies.

Having previous Advertising/Media work experience is a must.

FMCG (Fast Moving Consumer Goods) previous knowledge or experience is preferred but not required.

An analytical & creative marketer with depth in brand understanding, and innovation at the heart who puts new ideas into practice fast.

Proven project management skills and ability to multi-task.

Ability to focus and follow through on priorities and deliver quality results.

Bias for action: action-oriented, proactive and hands-on team player, unafraid to roll up their sleeves and make things happen, ready to dive into the unknown.

Acreditamos no potencial de todas as pessoas para dar aaasas a ideias independente de expressão de gênero, raça, religião, orientação afetivo-sexual, origem, idade e deficiência. No mundo da Red Bull todas as pessoas são bem-vindas.