Customer Relationship Management Specialist

Há 5 dias

Greater São Paulo Area, Brasil Brilliant Gaming L.L.C. Tempo inteiro R$60.000 - R$120.000 por ano

We are a dynamic leader in the iGaming industry, building a next-generation entertainment brand and we're looking for a
Customer Relationship Management

Specialist (CRM)  with experience on iGaming to lead this mission.

Role:  Customer Relationship Management  Specialist (CRM)

We are seeking a CRM Specialist with deep experience in the iGaming industry and strong knowledge of CRM systems. The ideal candidate can design complete player lifecycles from scratch, create multi-channel campaigns (email, SMS, push, in-app), and deliver the right message to the right segment at the right time. This position requires a balance of data-driven analysis and creative content strategy to maximize engagement, retention, and player lifetime value (LTV).

Key Responsibilities:

CRM Strategy and Player Journey Design:

  • Develop and manage complete player lifecycle frameworks, covering acquisition, activation, retention, reactivation, and VIP management.
  • Define key player segments based on behavioural and transactional data.
  • Use CRM platforms to automate player journeys and trigger-based communications.

Campaign Management:

  • Build and deploy multi-channel CRM campaigns (email, SMS, push notifications, on-site pop-ups).
  • Manage segmentation logic, trigger conditions, and content timing to ensure personalized experiences.
  • Coordinate with product, design, and data teams to align promotions with upcoming events and games.

Content Creation and Personalization:

  • Write engaging, brand-consistent content for emails and SMS tailored to specific player motivations and segments.
  • Adapt tone and offers for different player types such as casual users, sports bettors, casino enthusiasts, and VIPs.
  • Implement A/B testing for subject lines, CTAs, and promotional offers to improve engagement metrics.

Data Analytics and Reporting:

  • Track and analyze KPIs, including open rates, click-through rates (CTR), conversion rates, reactivation rates, and retention uplift.
  • Create dashboards and post-campaign analyses to measure CRM impact on FTD growth and LTV.
  • Continuously optimize targeting and messaging based on behavioural trends.

Collaboration and Compliance:

  • Work closely with marketing, design, and data analytics teams to align retention strategies with acquisition funnels.
  • Ensure all communications comply with Brazilian advertising regulations and data privacy laws.

Requirements:

  • Minimum 3 years of experience managing CRM campaigns in the iGaming, sportsbook, or online entertainment industry.
  • Hands-on experience with CRM platforms.
  • Proven ability to design automated player journeys and build multi-step marketing flows.
  • Professional proficiency in both English and Portuguese.

What We Offer:

  • A competitive salary and comprehensive benefits package.
  • Significant opportunities for professional development and career advancement in a fast-growing company.

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