User Growth Expert
Há 7 horas
About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage. Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year. Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities. In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span. This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.
What You'll Do
- User Growth Strategy Development: Responsible for formulating and executing user growth strategies, understanding user growth logic, and building a sustainable user growth system. 2. User Segmentation & Retention: Establish a user segmentation system, categorize user groups and design relevant mechanisms to increase user stickiness, contribution and loyalty, promoting retention and activity. 3. Channel Expansion & Optimization: Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users. 4.Data Analysis & Product Improvement: Analyze user behavior data to identify new growth opportunities in user acquisition/activity/retention, and continuously collaborate with product teams for product enhancement. 5.Cross-department Collaboration: Coordinate with product, technology and other teams, align resources and promote project implementation.
What We Need From You
- Bachelor's degree or higher (STEM/business preferred) is preferred. 2.3+ years in user operations or subsidy strategy analysis. 3.Experience in e-commerce, O2O, or local services platforms preferred. 4.Prior work in overseas internet products is a plus. 5.Results-driven with strong data acuity and execution skills. 6.Proficient in SQL and Python. 7.Hands-on experience in user segmentation, conversion path analysis, and subsidy ROI evaluation.
What Makes This Role Exciting
What Makes This Role ExcitingCollaborate with global teams to drive innovation and growth for our food delivery platform in international markets, with unparalleled career development opportunities.
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