Manager, Digital Marketing

Requisition ID:
69535

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including
Whirlpool
,
KitchenAid
,
JennAir, Maytag
,
Amana,
Brastemp
,
Consul
, and
InSinkErator
. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at

The team you will be a part of
The KASA Global Digital Products Team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

This Role In Summary
We are seeking a highly specialized
D2C Project & Operations Lead
to serve as the critical bridge between our business goals and technical execution within the e-commerce ecosystem. This is a hybrid role requiring a deep understanding of the VTEX platform, solution architecture, and the ability to
manage complex, end-to-end projects
while providing crucial high-level operational support (N1 troubleshooting) to business units.
The ideal candidate possesses a unique blend of technical mastery and business consulting skills, enabling them to design sophisticated e-commerce solutions, lead major implementations (like
Marketplace In/Out
and
Gift Card
), establish scalable processes, and resolve complex, time-sensitive production issues.
Fluency in English
is essential for collaborating with our global teams.
Your Responsibilities Will Include
What you will do

I. Project Execution & Delivery

• Lead and manage complex e-commerce projects from conception through successful deployment, with a specific focus on core VTEX platform functionalities and key features.

• Oversee and drive high-impact VTEX implementations such as:

• Marketplace In/Out Integrations: Architecting and managing the full lifecycle of new marketplace onboarding and outbound sales channels.

• Advanced Payment Solutions: Designing and implementing complex payment schemes, including the VTEX Gift Card module and loyalty programs.

• Define project scope, deliverables, timelines, and resource allocation, ensuring projects are delivered on time and within budget.

• Coordinate internal teams (development, marketing, operations) and external vendors to execute project plans effectively.
• Partner with the architecture team to help design scalable, robust, and cost-effective e-commerce solutions that align with the company's long-term digital strategy.
• Build, define, and document robust operational processes for e-commerce workflows, platform usage, incident management, and feature rollout across business and technical teams.
• Ensure the technical implementation adheres to best practices, performance standards, and security protocols within the VTEX environment.

II. IT Operations, Support, & Training

• Serve as the Level 1 (L1/N1) IT Support specialist for critical e-commerce platform incidents and complex operational issues, acting as the final point of escalation before core development.
• Apply deep platform knowledge to troubleshoot and resolve complex integration failures, order management flow issues, and platform performance bottlenecks.
• Provide training and coaching to business stakeholders (e.g., Marketing, Customer Service, Operations) on new VTEX features, updated processes, and best practices to maximize platform adoption and efficiency.
• Create and maintain comprehensive documentation for all new architectures, implementations, and troubleshooting processes.

Minimum Requirements
Technical Expertise

• Deep, demonstrable, and current expertise with the VTEX E-commerce Platform (VTEX IO, VTEX Legacy, Master Data, Checkout, OMS, and Commerce Portal).
• Mandatory VTEX Professional Certification (e.g.,Implementation Expert Certificate or similar official credential).
• Proven experience in e-commerce solution architecture
• Successful track record of leading and delivering complex, full-cycle e-commerce projects, specifically involving Marketplace and Gift Card modules.
• Experience in headless solution implementation

Professional & Business Acumen

• A minimum of 10 years of experience in a technology role that required significant business interaction and consulting.
• Complete professional working fluency in English (verbal and written) is required for communication with international teams.
• Exceptional analytical and problem-solving skills applied to complex business and technical challenges.
• Proven ability to manage multiple large-scale projects simultaneously, build scalable processes, and conduct effective business training.
• Excellent written and verbal communication skills, capable of translating complex technical concepts into clear business implications.

Tools & Platforms

Responsibilities
As a tool-agnostic leader, you will be responsible for helping teams find the best resources and functionalities for their needs. However, deep knowledge of the following platforms is essential:

• Adobe Analytics: Expertise in both analytics and implementation is required.
• Google Analytics & Google Tag Manager
• Adobe Launch
• VTEX & Hybris (or similar commerce platforms)
• Contentful
• Qualtrics (or similar Voice of Customer tools)
• Bazaarvoice

ERP system (order to cash flow)

Preferred Skills And Experiences
The Ideal Candidate Will Bring

Role
The ideal candidate for this role is a seasoned professional who effortlessly blends technical mastery with strategic business acumen. They will bring:

• Deep VTEX Platform Expertise: A comprehensive, hands-on working knowledge of the entire VTEX ecosystem, including architecture (VTEX IO, Master Data, OMS, Checkout), demonstrated by a Mandatory VTEX Professional Certification (e.g., VTEX Architect, Commerce Master, or equivalent).
• Headless & Contentful Experience: Proven experience architecting or working within a headless commerce model, specifically with experience integrating VTEX with Contentful or a major equivalent Headless CMS (e.g., Sanity, Amplience).
• Global E-commerce & Payments Expertise: Direct experience managing e-commerce operations or projects across multiple regions or countries, including a deep understanding of multi-currency, localization, order to cash internal process and specific Payment Knowledge—including the VTEX payment gateway structure, anti-fraud processes, and implementing advanced solutions like Gift Card modules.
• Complex Project Delivery: Proven success in leading and fully owning large-scale, critical e-commerce projects, with specific, demonstrable experience in architecting and implementing Marketplace In/Out Integrations.
• Operational and Process Leadership: A track record of building, defining, and documenting scalable operational processes and the ability to conduct effective business training.
• Strategic & Bilingual Communication: Complete professional working fluency in English (verbal and written) to collaborate effectively with international or cross-border teams.
• A minimum of 10 years of experience in a similar blended role (e.g., Technical Consultant,
• Problem-Solving Skills: The ability to translate complex business requirements into well-defined analytical problems.
• Leadership and Influence: Experience leading and motivating cross-functional teams.
• Collaboration: Experience working with global teams and agile mindset
• Autonomy: The ability to work autonomously and as part of a team, managing multiple concurrent projects and markets.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.